What is Technical SEO and Why is it Important?
Technical SEO is the process of ensuring your website is compatible with search engine guidelines so that it can be crawled and indexed without any problems. The main goal of a technical SEO audit is to assess your website’s current SEO and determine which aspects you need to improve for a seamless online experience.
Over the years, user demands have dramatically changed, and search engines have become more sophisticated. According to Statista, there are now approximately 3.5 billion smartphone users across the globe. This massive surge in smartphone usage has prompted Google to launch an algorithm update that places more importance on site speed and mobile experience in ranking web pages.
Today, websites with a poor structure, slow page load time and wonky redirects can be penalized by Google. Without proper intervention, these technical SEO issues may result in a steep drop in search rankings and organic traffic. Given that the top organic search results receive nearly 35 percent of clicks, a decline in ranking could be detrimental for your business.
On-Site Optimization
With technical SEO, usually, there’s plenty of little improvements that translate into big results. Optimizing on-site elements such as content, graphics, meta tags, internal linking, design, server speed, IP addresses, and digging into technical details of the website is a great way to boost your site ranks in search engines.
Performance Optimization
Your website can be well SEO-optimized from various angles, but as long as it’s underperforming, slow and frustrating for customers to use, it won’t rank high. Compressing files to slim down CSS, JavaScript and HTML files, reducing redirects, leveraging browser caching and CDNs, improving server time – all these actions will improve conversion rates and user experience and increase page speed and search engine rankings.
