With the crazy number of online shoppers right now, not having an established website for your business is a bad idea. Young consumers are obsessed with window shopping, and you will miss out on leads if you do not build a good website for your brand. Therefore, targeting your consumers would require that you leverage on the benefits of website development & management services. However, many businesses out there that are doing considerably but do not have a website fail to understand its significance. If you’re one of them then let us take you through why you need a web design company today.

Why is a business website important?

If your potential customers research your business online a professional website comes in handy. A business website contains almost every information about the business that a potential customer might want to know before making a purchase.

According to research, 94% of people stated that excellent web design is the top reason they trust or buy from a website.

The informative content on your website helps your visitors understand your products or services better which further motivates them to purchase.

A brand website helps potential customers to convert fast. If your website is well designed, visitors can quickly add items to the cart and check out without any inconvenience.

Top reasons to build your brand website

The number of internet shoppers has exponentially increased over the past few years, and there cannot be a better reason to have a business website. There are also multiple other reasons discussed in this blog.

1. Building a brand presence

A website is like a digital store for your business. It will help you create a brand image and establish a brand presence in front of your target audience. A well-designed, professional website will help you build a separate brand identity that sets you apart from your competitors.

Your website can be a one-stop destination and platform for potential customers to check out all your products and services and get reliable information about your business. In the about us section, your audience can know about your brand story, mission, vision statement, etc. that will help you build a more meaningful connection. We are a web design company that can help you create a solid brand presence by designing a website that resonates with your brand.

2. Generating leads

There is no limit to the amount of revenue a well-optimized website can generate. When people search online for any product or service and your business website appears on the search results, they are more likely to buy it from you.

You can install plugins to create a sales funnel that will reduce abandoned carts and help you make more sales. Setting up a quality website requires less investment. So, the ROI is always positive. A website also gives you digital space to display ads relevant to your brand.

3. Best customer support

Consumers of today’s generation want 24*7 customer support from the brands they buy from. If you cannot provide them the ultimate customer satisfaction, they are more likely to shift to your competitors. But it is not possible through human efforts alone to be available 24*7 for your customers. It is where the role of a website comes in.

With chatbots you can answer all frequent customer queries through template answers. They can provide all vital information regarding signing up procedures, information about products/services, etc. You can also present other relevant information on the website through FAQs. We are a website development & management agency that can help you with a custom website design that reflects your brand.

4. Announcing important updates

Is your brand soon launching a new offer? Are you planning to offer a midnight sale for a particular event? Updating all these announcements on your brand website is one of the easiest ways to communicate it to your target customers.

Whether you are planning to launch a brand newsletter or give away freebies through contests, you can announce it all through your brand website. A brand website will help you constantly stay in touch with your target audience.

5. Establishing credibility and trust

When you are selling something online, there may be people who might not believe that you have a business because there is no way to cross-check it. But when you have a high-quality, professional website for your business, people automatically feel a sense of trust and credibility.

A business website with smooth navigation, better features, and attractive web design will help to create a good impression of your business. People will find your brand more reliable to buy from.

6. It is a great marketing tool

Marketing right now is just not limited to sales ads. In growth marketing, the goal is to add value to your potential customers so that when they have a purchase need they choose to buy from you.

For instance, if you are a skincare brand, you can educate your target audience about the best skincare practices through the blogs on your website. A website helps you leverage so many digital marketing strategies such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC) advertising, etc.

7. Showcasing your portfolio

Your business website needs not be only limited to showcasing the products and services. You can also use it to showcase all the positive customer reviews and testimonials to generate higher sales. For instance, if you are a travel agency, you can host a video portfolio on your website that captures the travel experience of a family with your agency.

It can include everything from booking the tickets to reaching the destination to the arrangements made by your business. Such portfolios can play a massive role in lead generation as nothing works better to earn the trust of your potential customers. On your website provide a map or directions to your business location or office.

A professional-looking and well-functioning business website is crucial to almost every business right now – online or offline. Without a customized brand website, no business can be successful in today’s world. You can get in touch with our web development company to build the perfect website for your brand.

Have you ever noticed that some website domain names end with “.com” while others have “.org” or “.gov”? These website suffixes are also called top-level domains (TLDs).

TLDs are more than just random suffixes, though. They serve a couple of notable functions for your website, including playing a hand in your search engine optimization (SEO). It’s important to understand what TLDs are and to pick one that works for you.

What are top-level domains (TLDs)?

To start, what is a TLD?

Top-level domains are the second part of any domain name — the part that comes after the dot. They usually consist of two or three letters, though some have more.

The original purpose of TLDs was to help categorize domain names. For example, .com domains were exclusively reserved for commercial websites, while .gov was reserved for government websites. Some of those distinctions still exist, though others have faded over time.

Types of top-level domains

There are a few different types of TLDs. ICANN — the organization in charge of regulating domains — officially recognizes three types. We’ll cover those three types below.

Generic TLDs (gTLDs)

Generic TLDs (gTLDs) cover the vast majority of TLDs, as well as the most common ones. Most of these TLDs are available to anyone. They include:

Initially, ICANN only offered a handful of options in this category. However, they eventually opened doors for domain registrars to offer a wider variety of gTLD options, causing many creative options to enter the mix. Today, viable gTLD options include:

In all likelihood, this category of TLDs is the one your business will use. Though there are countless gTLDs in existence, “.com” is by far the most common.

Sponsored TLDs (sTLDs)

Sponsored TLDs (sTLDs) aren’t as common as gTLDs, but you’ve still no doubt seen your share of them before. Whereas gTLDs are usually open to everyone, sTLDs are specific to a particular organization.

For example, let’s say there’s a site with the domain developpeople.tech. While that site owns that specific domain name, it doesn’t own the gTLD — if another company wants to use “.tech” as the TLD for their own site, they can.

On the other hand, with a site like fafsa.gov, it’s not just the first part of the domain name that’s off-limits. You also can’t use the sTLD “.gov,” because that TLD is specific to the government.

On that note, some of the most common sTLDs include:

It’s worth pointing out that just because a TLD is sponsored doesn’t mean you can’t use it — it depends on who you are. For example, if you run a university, you’re eligible to use the sTLD “.edu” — you’d just need to seek out the proper permissions.

Country code TLDs (ccTLDs)

The third main category of TLDs is country code TLDs (ccTLDs). These TLDs are intended to be specific to different countries, and consist of two letters each. For instance, you may have seen websites ending in .pk , .ca or .uk, which refer to Pakistan, Canada and the United Kingdom, respectively.

While you might think these TLDs are restricted to organizations based within those countries, that’s not always the case. In theory, you can use whatever country code you want as your TLD. Of course, you’d probably have no reason for using a foreign country code, but it depends.

For example, many tech-based sites have latched onto the TLD “.io” because it evokes a techy sound. In reality, though, “.io” is a ccTLD intended for the British Indian Ocean Territory.

Choosing top-level domains

When you choose a TLD for your company website, it’s important to think about what the best fit is for your business and how it can affect your SEO.

To start, avoid restricted TLDs like “.gov” or “.mil.” If you qualify for a specific sponsored TLD, you could consider using it. Otherwise, it’s best to stick to gTLDs.

It can be tempting to choose a highly unique TLD for your company, but think about it first. Consider whether it will fit well with your brand. If your branding is all about thinking outside the box and seeming different, it might be a good choice.

If not, though, it’s sometimes better to go with something generic. There’s nothing wrong with simply using the standard “.com” — on the contrary, it can help users trust your site more. If users see a strange TLD that they don’t recognize, they can be wary of visiting the site.

TLDs don’t affect your search rankings directly, but using one that will deter your audience is a surefire way to keep people from coming to your website. For that reason, be sure to choose something that fits with your branding and appeals to your audience. 

How to obtain a TLD

Obtaining a TLD of your choice is simple — it’s part of the standard domain-buying process. When you purchase and register your domain name, the TLD is included.

So, how do you get a domain name? Just use a domain registrar like GoDaddy or Bluehost. You can visit their website, type in the domain name you want — including your preferred TLD — and see if it’s available. If it is, you can then buy it.

The exception to this rule is if you want to use a restricted TLD for which you feel you qualify. In that case, you’ll have to find the appropriate registrar and go through them, verifying your eligibility as part of the process. For example, all “.edu” sites must be registered through Educause.