The modern era has allowed data to be an essential resource for business development. Irrespective of the organization’s size, accurate data extraction, and search visibility are crucial. SEO has massive potential for a firm’s growth, and global firms actively invest in it for greater productivity. SEO is an acronym for ‘Search Engine Optimization.’ As the name infers, optimizing configurations to become better visible to consumers is what SEO is. One of the critical benefits linked with SEO is a competitive market edge.

Before we dive into the methodology for recruiting the appropriate SEO and social media marketing service in Lahore, it is crucial to be familiar with the ‘why’ part.

Why Hire SEO Services For Your Business?

The inculcation of Search Engine Optimization into marketing strategies creates a killer combination. Various factors justify the need for recruitment. They are listed below.

1. Complexity
2. Consistency
3. Industry Knowledge

Complexity

It may come as a surprise to many that SEO is complex. Gone are the days when an individual could utilize SEO for results. The modern-day SEO tools boast a comprehensive approach and must align themselves with the ever-changing Google Algorithms. In addition, Artificial Intelligence (AI) tends to be more confusing for a novice. Either way, it is crucial to take the services of an industry-expert agency, as they carry with them an experience that a small business owner does not. An investment in services hiring will yield only results in the long run.

Consistency

Consistency comes next. SEO is not a done-and-busted art but a discipline of ongoing work. There needs to be someone knowledgeable to take up the responsibility, while business owners could focus on other operations. Service providers publish the finest content effectively, optimize webpages instead of Google Algorithms, check for updates, promote digital business via the tool, and much more. What’s more, lead generation and inculcating trendy keywords into webpages is an art, and those who take a comprehensive approach will stand out from the market.

Industry Knowledge

The third on the list is Industry Knowledge. A famous proverb entails, ‘The work suits in the hands of those skilled to do it.’ It is crucial to leverage each platform for the growth of the business; third-party agencies are skilled in the job. They provide a roadmap to successful SEO integration into the business, showcase reports and analytics intermittently, and stay in touch with the latest practices of the SEO industry. Either way, business owners will save time by outsourcing their work.

How to Find the Best SEO Provider?

Searching for an appropriate SEO provider could be a monotonous task. However, there exist some aspects that make the job much easier. They are listed below.

1. Search beyond the Industry Experts
2. Case-Studies
3. Consultation
4. Budget

Search Beyond the Industry Experts

As for Small and Medium-Sized Enterprises, they are searching from a broader view, which is advantageous. It is rife that everyone prefers the top agencies for digital services, but there do exist various organizations that are skilled at their work and maintain sustaining relationships. The search process could be online via multiple platforms or in facial contact.

Case Studies

Reading case studies about SEO providers gives you an insight into their skills and accomplishments, forcing you to construct an informed purchase decision. Results speak louder than words, and case studies are a great deal to be familiar with the advantages and drawbacks.

Consultation

Consulting with different organizations allows for knowledge-sharing regarding which SEO providers they have on board and what aspects to look for. This results in an effective decision-making process.

Budget

The budget sets the tone for the recruitment of services. Top agencies charge a hefty amount than their counterparts. Negotiation skills will put one at an advantage here. Business owners should also seek payment options like installment plans and post-dated cheque to bridge the gap with service providers.

Conclusion

Here, we come to an end. The digital landscape has allowed for a boom in online marketing and SEO services. Search Engine Optimization requires a comprehensive approach and a long-term strategy. Global companies have experienced lead generations due to SEO, and much more will continue to rise in forthcoming years.

THE MYTH

Human nature dictates us to be more inclined towards things that yield instantaneous and explicit benefits. On the contrary, things that may prove to be implicitly beneficial, that too, in the long run, do not generally find many takers. This holds true for businesses too. Many new and small businesses choose to believe that it is an utter waste to be spending time and resources on activities that do not directly benefit and help them grow. This is precisely the reason not many businesses invest in social media strategies such as LinkedIn marketing services, Facebook marketing, etc. New businesses going

THE TRUTH

The truth has always been far from the myth. In the context of the situation being discussed, the truth is that initially social media makes your business grow with a slow pace. The important point, however, is that irrespective of the pace, social media does help it grow. If this is the truth, why, then, don’t people believe in it or act upon it, is what you would ask. Well, the fact is that because it is challenging to quantify the impact of social media on the growth of your business, therefore, businesses, especially small and new ones, are reluctant to believe that an effective social media strategy could transform ‘likes’ and ‘retweets’ into rupees and paise. However, to fully capitalize on the benefits of social media, businesses must plan to invest in some of the best social media marketing services in Pakistan.

Five Ways Social Media Helps Your Business Grow

It is well known that any form of online marketing, including social media marketing too, is all about approaching the target audience via any digital platform. Here are the ways social media facilitates promoting and furthering your business interests: –

Wider access – 

Social media platforms allow businesses to promote the message about their company or products successfully. Such a far-reaching added value offered by the various social media platforms enables brands and businesses to approach millions of clients worldwide. The most widely used social media platforms for business promotion and brand awareness include-

• Facebook
• Instagram
• Twitter
• LinkedIn
• Pinterest

Social media word-of-mouth marketing –

What if your existing customers or consumers (those in love with your brand) became your brand ambassadors and verbally vouched for the goodness or quality of your products or services before those who’ve not yet used them? It would amplify your brand awareness, wouldn’t it? Now imagine the same phenomenon unfolding on social media instead of being verbal. The amplification of your brand awareness would increase manifold. Well, this is precisely what Word of Mouth Marketing (WOMM) is all about and is perhaps one of the best marketing tricks available.

Engaging with existing and potential customers – 

Social media posts and marketing activities aimed at sparking the interest of consumers often get the social media audience to interact and engage with your brand. Engaging with your existing or potential customers on social media is akin to having a conversation with your target market.

Oblivion does the trick – 

Social media marketing differs from traditional advertising in that it is short, specialized, and highly targeted. It is for this reason social media advertising tends to make the audience more responsive since they’re often unaware that they’re being served with an advertisement.

Leverage the power of LinkedIn for corporate marketing – 

Although originally engineered for the business owner and employee networking, LinkedIn does incredibly well when it comes to Business to Business (B2B) lead generation. This makes LinkedIn one of the most effective B2B marketing strategies.

All in all, social media helps your business grow as it offers the following to a business or corporation: –

1. More potential customers
2. Increased customer acquisition
3. Increased CTR
4. Higher conversion rate
5. Customer retention

The Doable

Neither believing in the myth nor blindly accepting the truth; all you’ve got to do is be active on social media and make it work in favor of your business. Here are three ways you could capitalize on the immense potential of social media to grow your business: –

Generate and post excellent as well as relevant content – In order to increase its social media visibility, it is imperative for a business to create pertinent content worth offering to its targeted consumers.

Never forget to include a Call to Action (CTA) in your social media posts – For increased customer acquisition and better customer engagement, always make sure to have the Call-to-Action statement at the end of your post.

Respond to feedback – Whether it is a compliment, suggestion, or complaint, do respond to every feedback as soon as possible. For unfavorable comments, try to come up with a constructive response. Avoid participation in arguments in the comments thread.

Use flash promotion marketing – Gaining social publicity becomes a lot easier if one employs flash promotions or regular discounts. Such promotions prove highly effective at getting people to talk about your business, creating a regular following on social media, and recognizing your brand’s most loyal and devoted fans and customers.

Amalgamate traditional marketing tactics in social media strategy –To obtain unique and unparalleled results, try using traditional marketing tactics in your social media strategies. For example, a social media platform (an online utility) could be used to promote live webinars, podcasts, seminars, etc. (offline activities).

The Key Takeaways

Social media possesses gigantic potential when it comes to promoting your business. However, because of the vastness of the ocean called ‘social media’ and the strategies and tactics employed there to acquire new customers. It is always recommended to partner with a reliable and well-established social media marketing firm. If you concur with this notion and would like to search for a reputed social media marketing agency, Pakistan has absolutely no dearth of options whatsoever. Home to many a reputed Instagram marketing agency, Pakistan is rightly known for its IT prowess worldwide. So, if you’re looking for a Facebook marketing agency in Pakistan, make sure you find the right one that delivers visible results within a short span.

The cost of bad web design

People could develop an opinion about a web page in as early as 50 milliseconds (ms) (that’s 0.05 seconds). A poorly designed site populated with unimpressive design elements and visual clutters will prompt a visitor to hit that “back” button and it goes without saying that the visitor is not going to come back, ever.

A poorly designed site sends an unprofessional image, is damaging to your reputation, and fails to convert visitors into paying customers. Sites that prevent flawless content consumption experience, often get penalized by search engines too.

The need for good design & cost of doing it wrong: Infographic

So, when should I redesign my site?

We often recommend our clients to conduct site wide audits once every six months to spot underperforming pages, find issues in them and if it is design related, change the layout and content presentation format.

Signs your site needs a redesign, NOW!

• Your website’s bounce rate is growing at a steady pace
• If your branding is not connected with the design. For example, overemphasis on any color other than green when you are selling a natural product.
• If visitors are finding it hard to navigate through your site
• Your site is not optimized for hand-held devices like smartphones
• Your company is growing and thus your site needs to accommodate new features and functionalities
• The last time you redesigned your site was years ago
• Your site uses free themes
• You are not employing strong security measures
• Your website loads slowly
• Your UI/UX design is unappealing
• Your site is not optimized for search engines

Before redesigning, think about SEO

Now that you’re ready to give your site a facelift, all you need is a professional designer. But wait. People often go about changing their design without an informed outlook, only to experience a lot of issues later.

One of the most common issues is that a redesigned website could result in an SEO nightmare.

What’s the link between website redesign and SEO

When you redesign a site, you are changing its layout, design elements and nearly everything it was visually based upon. The structural changes can cause modifications to your site’s metadata, and other important content, thereby confusing search engine robots that used to crawl your site and formed a clear picture about the look, feel and engagement aspects of your website.

A changed site can trigger a series of countless SEO issues. But there’s a way to prevent this situation or at least minimize the aftereffects of a site redesign.

How redesigning affects SEO?

Redesign done without SEO in mind, can lead to these major consequences. There could be many more negative impact seniors and listing each of this is nearly impossible.

1. You lose backlinks you struggled to earn
2. You lose quality organic traffic to site
3. Overload of 301 redirects can cause.
4. te to load slowly
5. Your staging site could get indexed confusing visitors and search robots about the originality of content

Simply put, all the hard work you did to shoot up your site’s chances of a favorable search engine slot could get subitizer, requiring you to start from scratch, which means reinventing the entire investment cycle.

No one wants to face this situation, right? So how to redesign a site with seo best practices? This takes us to a set of very important information listed below –

How to prevent SEO issues while redesigning a website

• Set your expectations, predict problems, keep solutions ready 

A redesign project when gone wrong could incur huge losses. Everyone directly or indirectly involved in it should be informed about the possible consequences. Plan early to tackle challenges. This includes describing the process to owners, designers, content creators, developers and even marketing people who are associated with the project. When it comes to planning out solutions, make a list of activities possibly needed from specific teams. For example, the seo team can keep a database of redirects, the content team can rework on the meats etc. Simply put, plan early by visualizing the worst case scenario and keep experts ready to tackle the issue.

• Back up 

Always keep your database and old files secured and handy. Because if anything goes horribly wrong during the redesigning process, or if you plan to revert to the original site structure after redesigning, you know where to look for help.

• Create a list of all published pages 

Redesigning a site can actually impact its URL structure so it’s highly needed that before you hop on it, you download your site’s URL structure which is basically making a list of all the published pages. This is a pretty simple job, and could be accomplished by using  tools like Yoast SEO plugin.

• Try the changes on a no-index temporary URL 

Never attempt redesign on your existing site since it can cause page experience issues for visitors. Instead, set up a temporary URL, copy the presently available content of the site onto the new URL and start making the changes as needed. Make sure your new site is set up to index the right URLs at the right time. Do not (in your worst nightmare) let your unfinished staging site indexed by search engines. It won’t just form a flurry of duplicated content, but also incur a range of costly SEO challenges in the long run.

• Make changes slowly 

Don’t make excessive changes at a time. Reflect the approved changes on the existing site non aggressively. Remember you want to look genuine to search engines. Too many drastic changes too fast can signal something is fishy, and this can eventually confuse search engines resulting in lost traffic and lost reputation.

• Have a redirection strategy 

If you are a webmaster yourself, you may know that keeping the URLs unchanged is a good strategy, but sometimes you may need to set up redirects in situations like when the developer has changed the URL structure, when you are using a different CMS, if you are reorganizing your pages to better suit the changing needs of your audience etc.   For all these things, it’s important (read very important) to have a proper redirect strategy in place, before and after the site redesign.

Make a list of all the URLs that need to be redirected, and then set up the redirection using. Doing this will help Google understand that the site’s URL has got a new address and therefore you won’t lose the SEO benefits you gained. Also, use a tool like Ahref to identify the links that pointed to you, and if possible, contact the webmasters of those sites manually and inform them about the changed URL.

Redirection is a very important step and should be done quickly – possibly within a day to ensure SEO health of your site remains unchanged.

If you are not sure how to set up redirects properly, you can always contact a professional who can help you do the job smoothly. For WordPress users, a plugin can do the job for you.

• Test if things are okay 

When the new site is ready, the first thing is to check for issues. No other tool can provide the best result except search console. Check for possible issues affecting servers, redirects, blocked URLs, blocked by robots.txt URLs, no index, mobile usability, robot.txt corruption etc. Accordingly, try fixing the issues as quickly as possible to contain the possible negative consequences and to speed up better search performance of your recently redesigned site. Do not forget to submit the sitemap to Google.

• Monitor the changes 

Now that your site in its new avatar is ready to wow your audience, it’s a good idea to constantly keep a track of every little development. You could see a temporary drop in traffic, then it’s not the right approach to lose hope and think it was a failed project. Use a tool like ahref to check important benchmarks to judge your site’s seo health. The site audit feature should reveal a lot of things about your site’s present state.

Looking for help?

If you are looking for expert help to fix SEO issues for your redesigned website or if you are planning to redesign your existing site but worried about its SEO health, please don’t look further. Fin-eX Digital Services is trusted by corporations and individuals worldwide for all things SEO.

Schedule a free SEO audit of your site now.

FAQ

Is website redesign strictly technical? 

Yes. A lot of tasks involved in redesigning are technical, so if you are the owner of a website that needs to be redesigned, you should seek an expert’ help rather than planning to do it on your own or use any tool without having sufficient info about using it.

Will a website redesign project poorly reflect on my site’s SEO health? 

It depends how you carry out the redesigning activity. Wrongly done, you risk losing out on traffic and severely affecting the SEO profile of your website.

Does keyword ranking change when a site is redesigned? 

Yes, you may see a temporary drop in traffic, but you can see the exact opposite of it too. Sometimes a redesigning project can enhance a site’s SEO performance. One such case is when a site moves away from an unsecured theme to an SEO optimized theme.

What is the most important SEO thing to consider when redesigning a site?

There’s no order of priority. Every single element detailed in this article is important to make sure your site’s SEO performance is not affected. But in case you ask, we would recommend to keep extra caution with the URL structure, indexing and timing. We’ve tried to detail everything in this article so you can make an informed decision

The digital marketing world has never been more complicated and demanding. Competition for the customer’s attention has never been more fierce and relentless. Consumers are no longer tethered to a desktop computer, tablet, or even a mobile phone.

They are using their televisions, cars, and even their watches to shop. With so many ways to reach a consumer, finding the most effective and efficient way to reach them can be daunting.

Biggest Digital Marketing Challenges

Digital Marketing is challenging because it is more than just one thing. It encompasses many different aspects of marketing including web design, SEO, social media, and email marketing.

1. Measuring Marketing Effectiveness

It can be difficult to determine the effectiveness of digital marketing efforts. There are many different ways to measure marketing effectiveness, and not all of them are applicable to digital marketing campaigns. Additionally, the effectiveness of digital marketing efforts may vary depending on the industry or market in which a company operates.

2. Generating Quality Leads

It can be challenging to generate quality leads through digital marketing channels. Many companies invest heavily in digital marketing efforts but only see a small return on investment. The key to success in generating quality leads through digital marketing is to focus on channels that are most likely to produce results.

3. Determining the Right Mix of Digital Marketing Channels

Not all digital marketing channels are equally effective. Companies need to determine the right mix of digital marketing channels that will work best for their business. Additionally, they need to allocate the necessary resources to support these channels.

4. Measuring the Effectiveness of Digital Marketing Campaigns

It can be difficult to determine the effectiveness of digital marketing campaigns. Many companies invest heavily in digital marketing campaigns but only see a small return on investment(ROI). The key to success in measuring the effectiveness of digital marketing campaigns.

     5. Budgeting for Ppc & What Ads to Run

Now that you have a firm understanding of how to set your budget, you’ll want to consider what types of ads to run.

There are a variety of different types of PPC ads, and the right type for your business will depend on your goals and what you’re trying to achieve.

There are three main types of PPC ads:

1. Search engine ads
2. Display ads
3. Social media ads

Search engine ads are the most common type of PPC ad. They appear at the top of search engine results pages (SERPs), and users can click on them to visit your website.

Display ads are banners that appear on websites across the internet. They’re usually used to promote products or services, and businesses can target specific websites or audiences with them.

Social media ads are the newest type of PPC ad. They appear as sponsored posts on social media platforms like Facebook and Twitter. They’re a great way to reach a large audience with your marketing message.

Now that you know the different types of PPC ads, you’ll need to decide which ones are right for your business.

      6. Developing a Content Marketing Strategy

Developing a content marketing strategy can be overwhelming. It can feel like you have to do everything at once and it’s hard to know where to start.

We recommend starting with your audience. Once you know what your audience wants to know, you can start creating content around those topics.

You can also use your audience to help you determine what content formats to use. For example, if your audience prefers blog posts over videos, you’ll want to produce more blog content. If they prefer videos, you’ll want to produce more video content.

Once you know what content to produce and what formats to use, you can start developing a content calendar. This will help you plan out your content marketing strategy and ensure that you’re publishing content on a regular basis.

Finally, you’ll want to set some goals for your content marketing strategy. What do you want to achieve? Do you want to increase brand awareness? Drive more traffic to your website? Increase leads and sales? Setting goals will help you measure the success of your content marketing strategy and make necessary adjustments.

      7. Creating Content People Want

Creating content that people want to read is key to getting your blog off the ground. You need to produce content that is both informative and engaging.

Some tips for creating great content:

• Find a topic that you are passionate about and know a lot about. This will make it easier to produce content that is both interesting and informative.
• Think about your audience and what they would be interested in reading.
• Be creative and try to come up with new and interesting topics to write about.
• Make sure your content is well written and well-researched.
• Use images and videos to break up your content and make it more engaging.
• Include links to relevant articles and other sources of information to help your readers learn more about the topic you are writing about.
• Proofread your content before publishing to make sure there are no errors.

   8. Promoting Brand Awareness

Digital marketing is an umbrella term for all marketing activities that use electronic devices or the internet. Businesses can use digital marketing to create a presence on the internet, build relationships with customers, and promote and sell their products or services.

Digital marketing is a broad term that can be used to describe a variety of marketing activities that use electronic devices or the internet. These activities can include things like creating a website, posting content on social media, or advertising a product or service online.

Digital marketing can be a great way for businesses to reach a wider audience and create a stronger connection with their customers. However, it can also be a challenge to create and execute a successful digital marketing campaign. There are a number of factors to consider, such as the type of content you create, the channels you use, and the goals you want to achieve.

Additionally, it’s important to keep in mind that the rules and regulations around digital marketing can vary from country to country. You need to be aware of the specific laws and regulations that apply to your business and make sure you are compliant with them.

   9. Measuring Data & Useful Analytics

Digital marketing is a constantly-evolving field, and it can be difficult to keep up with the latest changes. Additionally, there are a number of challenges that come with digital marketing, including:

1. The ever-changing landscape of digital marketing.

Digital marketing is constantly evolving, and it can be difficult to keep up with the latest changes. For example, the way that people search for information online is constantly changing, and the algorithms that Google and other search engines use are also constantly changing. This means that digital marketers need to constantly adapt their strategies in order to continue to achieve results.

2. The difficulty of measuring results.

It can be difficult to measure the results of digital marketing campaigns. This is because there are a number of different factors that can affect the results, including the type of campaign, the target audience, and the channels that are used. Additionally, it can be difficult to isolate the effects of digital marketing campaigns from the other marketing activities that are taking place.

3. The need for a multi-disciplinary approach.

Digital marketing requires a multi-disciplinary approach, and it is often necessary to work with a number of different specialists in order to achieve the desired results.

    10. Staying Current on Changing Digital Marketing Trends

Digital marketing is a constantly evolving field, and the challenges it poses are ever-changing. Here are some of the challenges that digital marketers face today:

1. The constantly evolving digital landscape

The digital landscape is constantly evolving, and it can be difficult to keep up with the latest changes. Digital marketers need to be constantly learning new skills and keeping up with new technologies.

2. The increasing use of mobile devices

More and more people are using mobile devices to access the internet, and this is changing the way people consume content. Digital marketers need to be aware of the latest trends in mobile marketing and develop strategies that cater to mobile users.

3. The growing importance of social media

Social media is an increasingly important channel for marketing, and digital marketers need to be active on social media networks. They also need to develop strategies for using social media to reach their target audience.

4. The increasing importance of search engine optimization

Search engine optimization is becoming increasingly important, and digital marketers need to understand how to optimize their content for search engines.

5. The challenge of measuring ROI

It can be difficult to measure the ROI of digital marketing campaigns, and this