Some SEO topics are speculative, and keyword cannibalization is one of them. Different opinions exist: some people say it is a serious issue, whereas others are not even sure about its existence.

So, what is keyword cannibalization? Does it really impact a website’s ranking? Let’s take a closer look at the phenomenon and find out when it is an issue and when it is not. In case it is, we should know how to detect and fix it.

What is keyword cannibalization in SEO

Keyword cannibalization is a ranking issue when several pages from the same website compete in search results for one keyword, hurting each other’s ranks. Keyword cannibalization occurs when different pages appear to be optimized for the same query, and Google cannot identify which of them is more relevant. As a result, these pages compete with one another in organic results, and none of them can get to the top positions.

The SEO term was coined from the marketing concept of product cannibalization: this is when a company loses in sales because it has introduced a new product, replacing an older one.

The pretext for inventing this term appeared in the early era of search optimization. In those times, people believed that it would be easier for their websites to rank if they created many pages targeting the same keyword.

Further on, Google introduces several updates, one of them called the Site Diversity Update, seeking to limit the presence of a single domain in one SERP. This improvement aimed to diversify search results and increase organic competition.

At present, host crowding and domain clustering filters prevent multiple same-domain pages from appearing in the organic listings. In the past, you could find five pages from the same domain in the top 10. Today, Google shows two pages from the same domain on a SERP, in rare cases a little more.

Today, search engines can define quite precisely what a page is about. Moreover, search engines go far beyond keyword density, guessing the search intent and pages’ relevance to a query. If Google finds several relevant articles on the same website, it will show them in the SERP. But would those pages cannibalize each other? Well, it depends.

What is NOT keyword cannibalization

An average page occupying the first position on a SERP for a popular keyword can also rank for about a hundred other keywords. No wonder the landing page may intersect with other same-domain pages targeting similar or the same keywords.

How to detect keyword cannibalization on a website

Now, let’s look at the cases of keyword cannibalization that turn out to be a problem that ruins SEO efforts. In such cases, your ranks may suffer as well as CTR, conversions, and other crucial site metrics. The most dangerous thing about keyword cannibalization is that it is hard to notice it immediately.

The simplest way is to run the site: search for your keyword. Google will show all your site’s pages drawn into the SERP by this query. Take notice of the URLs with similar titles and content.

Once again, you can search for your keyword and remove the domain clustering filter, setting the value to &filter=0 with the search. It will reveal more pages in the SERP triggered by the query. This can be a clue to where to make changes for each page to start showing up on its own.

If you need supportive evidence to prove keyword cannibalization is in action, you can check your ranks and spot cases when multiple pages are ranking for the same queries. Next, you should find out whether the pages hurt each one’s ranking.

Briefly, you will be looking for multiple pages ranking quite low for the same query in the SERPs and changing their positions frequently.

This task may look somewhat complicated unless you have a ranking tool for it.

How to fix keyword cannibalization

There are several ways to fix SEO content cannibalization. You might need to use any of those that suit your case or combine different methods.

Consolidate pages

This method fits when you have several pages on the same topic. Analyze their content to select interesting details on each page. Then rewrite the landing, taking the most useful content and merging these pages into a better in-depth piece.

You may delete the unneeded pages. However, if they have some ranking power, it’s better to set up proper redirects to the new landing page.

To make your landing page more relevant to the target keyword, use SEO writing tools to increase their chances for optimization success. Content Editor in WebSite Auditor is a nice solution to help you do this. Just paste your existing URL or add a new one and paste the target keyword. Content Editor will give you all the helpful data based on the competitive analysis of the top 10 ranking results.

Add internal links to increase a page’s prominence

Internal linking is crucial for getting SEO done right. It shapes a website structure and helps search engines better understand the importance of site pages. The more backlinks a page has, the more prominent it seems.

Fix duplication issues

Duplication issues are not strictly about keyword cannibalization as such, but it works similarly: search engines cannot figure out which page to show out of several identical. Of course, Google may try to identify which page is the main one. But it will also take a bit longer for Google to discover and sort out all these duplicated pages.

Make certain that your site is clean from duplicate issues by.

In certain cases, often happening on e-commerce or multi-locale websites, duplicate content can be fixed by canonicalization. The rel=”canonical” tag tells search engines which page from several duplicates to show in the SERP. Moreover, the canonical tag consolidates link signals for similar pages into a single URL.

Thus, make sure to use the right canonicals to show search engines which pages you want to appear in the search results. Here Google provides detailed instructions on how to define canonicals.

Why keyword cannibalization is bad for SEO

Let’s take a closer look at the negative aspects of keyword cannibalization. So, why is keyword cannibalization so bad for SEO? Some of the reasons are that it leads to:

• Loss of traffic and conversions. As your landing page competes with another one in a SERP, it will undoubtedly receive less traffic and, consequently, fewer conversions.
• Loss of content value and website authority. Seeing too many pages from a website on the same topic, especially when they appear thin and insufficient, users lose trust in the expertise and authority of the site creators. And so does Google.
• The dilution of link value. Several pages optimized for the same keyword — intentionally or not — will receive less ranking power from links. This way, the link juice gets split between multiple URLs instead of being consolidated into one.

This negative impact will eventually make your SEO efforts just a waste of time and resources. So, the best approach here is to audit your pages for cannibalization issues, fix them, and try to prevent them in the future.

How to prevent keyword cannibalization

Whether you are just starting to build a website or thinking about creating a new page, you need to foresee cannibalization occurrences at the very beginning.

1. Research keywords with a focus on intent.

So when you search for target keywords for a new landing page, think about what intent a chosen keyword bears. In the process of creating new content, make sure to cover this intent. This will increase the probability that the landing page will be found relevant for this keyword.

2. Analyze SERPs for intent and ranking factors.

SERP analysis is closely connected with the previous point. Before creating a piece of content for a landing page, analyze the SERP for the target keywords. This step will save you lots of time and effort in the future.

Examine what types of content are shown at large for a given keyword. What intent does it cover? No wonder it would be hard to rank well for an informational search query if your content covers transactional intent, etc.

3. Track keyword positions.

Keyword mapping is an often underrated but great solution. Together with a content strategy, it may help you prevent keyword cannibalization and understand what content you will need to create in the future.

You may use a keyword mapping spreadsheet with your existing pages and assigned keywords, combining them with a content plan.  Or, to make it simpler, use the keyword mapping tool.

4. Audit your site regularly.

Site issues are generally a heavy drawback for SEO. Many Tools lets you run regular site audits: just set up an automated task to run a check-up on autopilot, and the tool will scan your site and even deliver the report to your inbox. As for keyword cannibalization, pay attention to duplicate issues, site structure, internal links, and anchor texts.

Conclusion

To sum up all of the above, here are the essentials of keyword cannibalization:

1. Multiple pages ranking low for the same query, and whose rankings fluctuate heavily, is a sign of keyword cannibalization.
2. Keyword cannibalization is hard to detect, but with position tracking, it can be done faster.
3. To prevent keyword cannibalization, focus on intent-based keyword optimization and audit your site’s SEO health regularly.

Even with high-quality content, all efforts may go awry with keyword cannibalization issues. This is not something on the surface, and losses may come unnoticed for quite a while. So, stick to thoughtful keyword planning, check SERPs, and audit your content regularly, and keyword cannibalization will never happen.

Lahore SEO Company welcomes you

The idea of setting up a small business can do wonders in and around Lahore. But, only having an idea of business can’t make your start-up a success. You need to think and plan strategically about the marketing, promotion, and branding of your business in local areas of Lahore. That’s where the Fin-eX Digital Services in Lahore can come to help your business to gain attention, traffic, and notice.

Fin-eX Digital Marketing SEO Company in Lahore

Fin-eX Digital Services is the home of SEO and internet marketing services. With head office in Lahore, Fin-eX Digital is the top SEO Company in Lahore, providing SEO services in and around the financial city of Pakistan -Lahore. Our ability to do local and enterprise SEO immaculately has contributed a lot to the success of our customers.

Beat the Competition With Best SEO Agency in Lhaore

A high level of professionalism and quality work is quite evident in all digital marketing services such as web development, PPC, conversion rate optimization, lead generation, content marketing, etc. In addition to the perfect SEO services, Fin-eX Digital has expertise in solving e-commerce problems and creating a huge database of fans & followers on Facebook, Instagram, Twitter, and LinkedIn.

Let the SEO Experts help your business grow in Lahore

SEO experts available at the Fin-eX Digital in Lahore are the best in the field of ranking a website in the top position in Google Search Results. They put both time and effort into thinking and planning the cutting-edge SEO strategies which always lead to having huge traffic to your website from Google, Social Media, and various forums. Our highly-skilled team of SEO experts can make a website rank higher even after a search engine changes its algorithm, making it the best SEO agency in Lahore.

The team of content writers associated with Fin-eX Digital is not less than magicians who spell magic through words and convert the viewers from just readers to customers. The same level of proficiency you can find in certified website designers and mobile app developers. Our developers know better than anyone else about creating and developing a safe, fast, user-friendly, and convenient website that stimulates a better conversion rate and ensures more leads and more sales.

Fin-eX Digital SEO Services in Lahore for all types of businesses

• Full SEO services such as Local, Technical, and Enterprise SEO services including On-Page, Off-Page, and SEO-based guest posting.
• Creating and handling business profiles on Facebook, Instagram, Twitter, and LinkedIn.
• Enhancement of the digital presence and digital community of fan-followers in response to your company page or profile.
• Web and mobile application development and trouble shootings of technical errors.
• Lead generation by improving the ranking of websites and downloads of mobile applications in Google Play Store or App Store.
• PPC and Google Adwords services.

Rank High With Digital Marketing Company of Lahore

Fin-eX Digital Services is a nearly perfect SEO agency of Lahore. We Have many reasons to describe us as the best digital marketing company in Lahore. All of our SEO services are coupled with transparency, ethics, trust, and professionalism.

Quick results and a higher ranking of a website in the shortest possible time are for sure with Fin-eX Digital. If you don’t want to compromise on the safety and security of your website or mobile application then you must get along with our Lahore-based SEO Company because providing customers with a safe and secured website is at the core of  Fin-eX Digital.

Apart from offering result-oriented internet marketing services, Fin-eX Digital expertise is quite evident in domain & hosting services as well. Whether you need to register your domain, host, or outsource your site, Fin-eX Digital can be of great help to the progress and growth of your small business in Lahore, Pakistan. A full range of SEO services such as SEO, SEM, SMO, Web Design, Graphic Design, and so on and so forth are all available at surprisingly competitive rates.

Why Choose Fin-eX Digital SEO Company in Lahore

The prominence of Fin-eX Digital could be gauged from the fact that some reputable corporations and organizations are available in the list of its happy client’s list. Account-Ease, Logic SEO, ASASI, MEZVIZ, Connect Solutions, and Sherwin Currid are some of the organizations that laid their trust in Fin-eX Digital for their business excellence.

The SEO services of Fin-eX Digital always lead to having more profits, sales, and revenues because they have put certified and competent SEO experts in their Lahore office. The teams of SEO experts in Fin-eX Digital leave no stone unturned to ensure the website of their customer appears in the top position whenever someone searches the targeted keywords for a similar kind of service in Lahore or anywhere else. The secret of their optimum results could be attributed to the data-driven and competitive and comparative-based SEO strategy.

The cost of bad web design

People could develop an opinion about a web page in as early as 50 milliseconds (ms) (that’s 0.05 seconds). A poorly designed site populated with unimpressive design elements and visual clutters will prompt a visitor to hit that “back” button and it goes without saying that the visitor is not going to come back, ever.

A poorly designed site sends an unprofessional image, is damaging to your reputation, and fails to convert visitors into paying customers. Sites that prevent flawless content consumption experience, often get penalized by search engines too.

The need for good design & cost of doing it wrong: Infographic

So, when should I redesign my site?

We often recommend our clients to conduct site wide audits once every six months to spot underperforming pages, find issues in them and if it is design related, change the layout and content presentation format.

Signs your site needs a redesign, NOW!

• Your website’s bounce rate is growing at a steady pace
• If your branding is not connected with the design. For example, overemphasis on any color other than green when you are selling a natural product.
• If visitors are finding it hard to navigate through your site
• Your site is not optimized for hand-held devices like smartphones
• Your company is growing and thus your site needs to accommodate new features and functionalities
• The last time you redesigned your site was years ago
• Your site uses free themes
• You are not employing strong security measures
• Your website loads slowly
• Your UI/UX design is unappealing
• Your site is not optimized for search engines

Before redesigning, think about SEO

Now that you’re ready to give your site a facelift, all you need is a professional designer. But wait. People often go about changing their design without an informed outlook, only to experience a lot of issues later.

One of the most common issues is that a redesigned website could result in an SEO nightmare.

What’s the link between website redesign and SEO

When you redesign a site, you are changing its layout, design elements and nearly everything it was visually based upon. The structural changes can cause modifications to your site’s metadata, and other important content, thereby confusing search engine robots that used to crawl your site and formed a clear picture about the look, feel and engagement aspects of your website.

A changed site can trigger a series of countless SEO issues. But there’s a way to prevent this situation or at least minimize the aftereffects of a site redesign.

How redesigning affects SEO?

Redesign done without SEO in mind, can lead to these major consequences. There could be many more negative impact seniors and listing each of this is nearly impossible.

1. You lose backlinks you struggled to earn
2. You lose quality organic traffic to site
3. Overload of 301 redirects can cause.
4. te to load slowly
5. Your staging site could get indexed confusing visitors and search robots about the originality of content

Simply put, all the hard work you did to shoot up your site’s chances of a favorable search engine slot could get subitizer, requiring you to start from scratch, which means reinventing the entire investment cycle.

No one wants to face this situation, right? So how to redesign a site with seo best practices? This takes us to a set of very important information listed below –

How to prevent SEO issues while redesigning a website

• Set your expectations, predict problems, keep solutions ready 

A redesign project when gone wrong could incur huge losses. Everyone directly or indirectly involved in it should be informed about the possible consequences. Plan early to tackle challenges. This includes describing the process to owners, designers, content creators, developers and even marketing people who are associated with the project. When it comes to planning out solutions, make a list of activities possibly needed from specific teams. For example, the seo team can keep a database of redirects, the content team can rework on the meats etc. Simply put, plan early by visualizing the worst case scenario and keep experts ready to tackle the issue.

• Back up 

Always keep your database and old files secured and handy. Because if anything goes horribly wrong during the redesigning process, or if you plan to revert to the original site structure after redesigning, you know where to look for help.

• Create a list of all published pages 

Redesigning a site can actually impact its URL structure so it’s highly needed that before you hop on it, you download your site’s URL structure which is basically making a list of all the published pages. This is a pretty simple job, and could be accomplished by using  tools like Yoast SEO plugin.

• Try the changes on a no-index temporary URL 

Never attempt redesign on your existing site since it can cause page experience issues for visitors. Instead, set up a temporary URL, copy the presently available content of the site onto the new URL and start making the changes as needed. Make sure your new site is set up to index the right URLs at the right time. Do not (in your worst nightmare) let your unfinished staging site indexed by search engines. It won’t just form a flurry of duplicated content, but also incur a range of costly SEO challenges in the long run.

• Make changes slowly 

Don’t make excessive changes at a time. Reflect the approved changes on the existing site non aggressively. Remember you want to look genuine to search engines. Too many drastic changes too fast can signal something is fishy, and this can eventually confuse search engines resulting in lost traffic and lost reputation.

• Have a redirection strategy 

If you are a webmaster yourself, you may know that keeping the URLs unchanged is a good strategy, but sometimes you may need to set up redirects in situations like when the developer has changed the URL structure, when you are using a different CMS, if you are reorganizing your pages to better suit the changing needs of your audience etc.   For all these things, it’s important (read very important) to have a proper redirect strategy in place, before and after the site redesign.

Make a list of all the URLs that need to be redirected, and then set up the redirection using. Doing this will help Google understand that the site’s URL has got a new address and therefore you won’t lose the SEO benefits you gained. Also, use a tool like Ahref to identify the links that pointed to you, and if possible, contact the webmasters of those sites manually and inform them about the changed URL.

Redirection is a very important step and should be done quickly – possibly within a day to ensure SEO health of your site remains unchanged.

If you are not sure how to set up redirects properly, you can always contact a professional who can help you do the job smoothly. For WordPress users, a plugin can do the job for you.

• Test if things are okay 

When the new site is ready, the first thing is to check for issues. No other tool can provide the best result except search console. Check for possible issues affecting servers, redirects, blocked URLs, blocked by robots.txt URLs, no index, mobile usability, robot.txt corruption etc. Accordingly, try fixing the issues as quickly as possible to contain the possible negative consequences and to speed up better search performance of your recently redesigned site. Do not forget to submit the sitemap to Google.

• Monitor the changes 

Now that your site in its new avatar is ready to wow your audience, it’s a good idea to constantly keep a track of every little development. You could see a temporary drop in traffic, then it’s not the right approach to lose hope and think it was a failed project. Use a tool like ahref to check important benchmarks to judge your site’s seo health. The site audit feature should reveal a lot of things about your site’s present state.

Looking for help?

If you are looking for expert help to fix SEO issues for your redesigned website or if you are planning to redesign your existing site but worried about its SEO health, please don’t look further. Fin-eX Digital Services is trusted by corporations and individuals worldwide for all things SEO.

Schedule a free SEO audit of your site now.

FAQ

Is website redesign strictly technical? 

Yes. A lot of tasks involved in redesigning are technical, so if you are the owner of a website that needs to be redesigned, you should seek an expert’ help rather than planning to do it on your own or use any tool without having sufficient info about using it.

Will a website redesign project poorly reflect on my site’s SEO health? 

It depends how you carry out the redesigning activity. Wrongly done, you risk losing out on traffic and severely affecting the SEO profile of your website.

Does keyword ranking change when a site is redesigned? 

Yes, you may see a temporary drop in traffic, but you can see the exact opposite of it too. Sometimes a redesigning project can enhance a site’s SEO performance. One such case is when a site moves away from an unsecured theme to an SEO optimized theme.

What is the most important SEO thing to consider when redesigning a site?

There’s no order of priority. Every single element detailed in this article is important to make sure your site’s SEO performance is not affected. But in case you ask, we would recommend to keep extra caution with the URL structure, indexing and timing. We’ve tried to detail everything in this article so you can make an informed decision

This is the beginning of the new year, and with it, think to make changes to your old SEO strategy.

You might still be scrambling to formulate a strategy, but you are not alone. But we will guide you through all this how to work on new planning and grow faster.

The search engine continues to grow its algorithms and B2B SEO strategy.

The small business SEO landscape has changed dramatically over the last decade. It is now more competitive and crowded than ever before.

Search engines are a great way to get new customers.

In order to maximize the impact of a small business’ SEO strategy, it’s important to have a strategic plan.

Here are 10 expert tips for small business SEO Strategies in 2022.

1. Develop a Content Strategy
2. Combine Paid Search and Organic Search
3. Optimize Your Website for Social Media
4. Use Analytics Tools
5. Create Quality Content that Links Back to Your Site
6. Build Links from Relevant Sites that Google Trusts
7. Invest in Email Marketing and Lead Nurture Tools for Acquisition and Retention
8. Utilize Local Searches to Reach Customers Close by Your Location or Nearby Locations You Service with Products or Services

Make your website mobile-friendly:

Mobile traffic is on the rise, and it should be your priority to make your website mobile-friendly. Create a responsive design so that it automatically adjusts to different screen sizes.

Focus on organic search traffic- organic search makes up about 50% of all digital marketing referrals, and it’s growing faster than paid search traffic.

Optimize your website for local search through SEO:

There is a lot that needs to be done for small business SEO strategy in 2022. The SEO industry evolves rapidly, and small business owners have to adapt their digital marketing efforts to stay relevant.

With Google bringing local search into prominence, you need to optimize your site for local searches as well as regional keywords. A Google My Business account should be set up and verified with accurate information about the company’s physical location, hours of operation, contact information, and other details.

Integration with social media

Integrating your website with social media helps you gain a wider audience and increases the number of people who see your content by as much as 300%.

Acknowledging mobile

Google’s algorithm considers how users take your website friendly on small screens and how to goof its responsiveness on search engines.

Content Strategy:

The next section provides a framework for developing a content strategy.

A content strategy is the foundation of any successful content marketing campaign. It should be developed by asking oneself questions such as: who is the audience, what are their needs and desires, what topics should you cover?

Combine Paid Search and Organic Search:

This is one of the best possible ways to blend them together for ultimate results. For example, fries and ketchup, sun and shine, chocolate and berries….well, anything. These things are perfect when combined together. Same you can say is the case with paid search and organic search. Thus, in our new SEO strategy in 2022, we suggest combining these two to bring in form organic and paid search effort.

What are the 6 benefits of combining these two?

• Increased visibility: By combining these two, you are going to get better visibility.
• Easier to manage campaigns: If your business is big enough, you can have separate teams for managing both the search marketing campaigns. However, if you are a startup, then it is going to be difficult for you to manage both campaigns separately. Thus, it is better for you to combine them together so that it becomes easier for you to manage them.
• Better ROI: When we talk about the benefits of combining paid search and organic search together, we cannot forget about ROI. Combining these two will help in getting an optimum return on investment.
• Easy content distribution: When we combine these two together and then distribute the content on different channels such as social media channels or email marketing channels or even through paid ads on social media platforms like Facebook or Google ad words; it becomes easier for us to distribute content.
• Better branding: By combining the two together, you are going to get better branding opportunities.
• Better tracking: When you combine paid search and organic search together, it becomes easier for you to track the traffic that is coming from both channels.

So, these were some of the benefits of combining paid search and organic search together. If you are still confused about which channel should be a priority over another channel, then it is recommended to combine these two channels in order to get maximum results out of it.

Pick The Right Keywords And Optimize Your Content For Them

If you want to succeed with organic search, you need to start with keyword research. You should not just go on choosing keywords at random and stuffing them into your content.

Keywords that are relevant to your content are going to help in getting better results with organic search. Keywords are the foundation of any SEO strategy and that’s why it is very important to choose keywords wisely and then optimize your site for them.

You can find out which keywords work best for your website by using a variety of tools, such as Google AdWords Keyword Planner Tool or WordTracker. But even after doing so, it is important to test the keywords on different platforms like Google, Bing or Yahoo!

The first thing that you have to do is identify the keywords that work best for your business from all the possible options available. After finding out those best performing keywords, you need to optimize your blog posts or website for those specific keywords so that they appear in the search results.

There are two ways to optimize your blog posts or website for SEO:

Topic-Wise SEO :

In this method, you create blog posts for different topics related to your blog that rank on specific keywords. These keywords may be the ones you’ve identified or new ones that you have found through keyword research.
It is shown how topic-wise SEO can be used in a business website. For example, if a business sells soccer shoes and they have its own events management system (EMS) software, then it can use its own product as a topic and create blogs around each of its features. There are many other topics and keywords that they can include in their content to bring traffic. In this way, they can customize the content according to the customer’s interests by using different relevant keywords as per the topic.

Keyword-Wise SEO :

Using keyword-wise SEO is a way of optimizing your blog posts or website through the use of a specific keyword. For example, if you want to rank for the term ” soccer shoes,” then you will just add the phrase ” soccer shoes ” in your articles and blogs, and place the keyword in a different way through variations so that it is easily found by search engines.

Use Of Tools For Seo Search:

This process can be done manually by analyzing all the keywords related to your website and adding them to each blog post. Or, you can use tools like SEM Rush, Moz, Algolite etc to find the best keywords for your website. But using tools is not recommended because it creates an abnormal distribution of your keyword density. Moreover, most of these tools don’t provide all-encompassing solutions for finding relevant keywords – particularly when you’re working with thousands of keywords on one site.

Line graphs are used in SEO analysis as they show fluctuations in performance over time (in this case if we compare before and after posting), which makes it easier to understand trends like whether your page has better Performance after or before a specific time of posting.

SemRush

SemRush is a competitive research tool for internet marketing and SEO professionals. I strongly recommend that you use it in internet marketing campaigns because it has detailed search volume, average CPC, keyword difficulty, social monitoring tools and much more useful information.

You need to sign up with SEMrush to use this tool but there is a free version also available which allows you to track up to 500 keywords per month which is enough for most bloggers who are starting their blogging career.

If you are serious about the SEO of your blog then you surely want to track your competitor’s campaigns. And know the methods they are using for getting the maximum out of their blog posts. This can easily be done with the help of SEMrush Keyword Magic Tool. For example, if you type – raspberry ketone in the tool, it will suggest all related terms with a search volume plus the average CPC and competition. The SEMrush Keyword Magic Tool also shows keyword suggestions along with search volume and average CPC.

If you have set up Google AdSense on your blog. You can easily get an idea of which keywords are working out for your blog. Just click on ‘Ad Planner’ and enter your blog URL in the box provided there. ‘Ad Planner’ will let you know which keywords are bringing traffic to your blog along with other details like CTR (click-through rate) etc.

All these and many more are our SEO strategy framework for the highest-ranking websites. These are added new in 2022 with different features. Get a plan for your digital marketing with us and rule over the digital world.

SEO is among the most frequently mentioned phrases in the world of business at the present. However, while many business owners believe that they are aware of the significance of SEO but they may not know all the features included in the package and don’t know how to reap the maximum benefits of an SEO business.

This is a comprehensive overview of SEO services.

What Is SEO? | SEO Services Description

Knowing the importance of SEO for the company is the initial step towards more sales and increased exposure for your business.

SEO is a service that can be used by business owners to increase visibility, increase visitors, boost sales and convert clicks from websites to customers, and improve the revenue of their business. SEO is a term that is used to describe Search Engine Optimization.

It is generally used to focus on the search engines (mostly Google) to help entrepreneurs get the attention they need and reach their intended customers faster than without SEO.

What Does SEO Include?

It’s a blend of various sub-services, such as the local SEO, mobile SEO, technical SEO, content SEO and many more all working towards the same goal: to increase the revenue of business owners.

SEO is a set of steps and procedures which work in tandem. It begins with the history of the index for search engines.

Additionally, certain factors are processes to determine the rank of a particular website above the rest like keywords, the quality of links, the structure of content, and so on.

But the simple description of how websites are ranked is this: whatever website best answers a searched query comes in at number one on a search engine result page (SERP).

So, Where Do SEO Services Come In?

SEO’s process is based on what search engines are searching for in a “great website and you, as a business owner, can incorporate these elements to your website, and make it stand out from your rivals. This is how you can increase visibility and many other advantages are gained.

SEO agencies determine what your visitors are looking for as well as what they prefer as well as where they’re located. What they are looking for and then design your site in as to provide exactly. What they are looking for at the right time and location.

Is It Worth Hiring an SEO Agency?

If you’re one of those business owners who are asking the following questions …

• Do you think it is worth the cost of SEO?
• Do SEO firms work?
• Do I require to hire an SEO agency?

There are many business owners who attempt to manage their website SEO on their own and there’s no problem in this. However, something so vital and crucial to a company’s success as SEO must be conducted with complete professionalism. Dedication which is why an SEO company is recommended for hire.

Reasons why you require the help of an SEO agency to guide the right type of traffic to your website and products to maximize the possibility of conversion.

1. Time

In the business world resources are the most important thing. The number of resources available to a business determines how they use those resources.  This is the reason why resources that are scarce should be handled with care. Planning out the best method to use them to get the best yields. How much time will it take? It’s not just a matter of time but it is also unrecoverable when wasted. SEO is a time-consuming process.

2. Technical Know-How

SEO involves more than just time. It also requires an advanced understanding of certain methods and skills, as well as knowledge and skills that could seem a bit frightful or unfamiliar to you. These abilities cannot be ignored since they are crucial to delivering high-quality SEO services.

A few of these abilities include communication, writing Keyword research and computer programming analytics content marketing projects, project management and prioritization and the management of analysis, critical thought social skills, humor, and decision-making capabilities.

What Is an SEO Company?

First and foremost, the explanation for SEO companies is the same as SEO businesses as well as SEO agency meaning. Therefore, throughout the rest of this guide, the terms would be used interchangeably.

SEO companies also offer products and services just like they do. However, their products are SEO-related tolls as well as their services are SEO-related. They aim to optimize your website’s performance to meet both your intended users’ needs and the requirements of search engines to improve your visibility online.

What Do SEO Services Include?

These are just a few of the services SEO firms offer to their customers:

• Marketing and creation of content
• Speed optimization of websites
• The implementation of an SEO strategy that is tailored to the needs of the business
• Auditing websites and reports.

What Does an SEO Company Do? What can you expect from a Good SEO Agency

Although some of the advantages of SEO for businesses have been described in this article. The purpose of this section is to answer the question of what exactly are SEO companies do?

Here are four ways you can profit from a well-planned SEO for your business SEO that is provided by a reliable SEO agency.

1. SERP Ranks Improvement

It’s likely that SERP should be a common word however, for those who do not know it’s an abbreviation for Search Engine Result Page. It is the page that includes the results when the query is searched through an internet search engine.

However, the most intriguing feature of SERPs is the fact that results are presented in accordance with the rank. Apart from sponsored ads, the first result is the most optimized–containing content that best answers the query searched.

If you work with an SEO firm One of the things you can benefit from is a steady growth in your company’s ranking on SERPs.

2. Organic Traffic Growth

Traffic is the lifeblood of any business. Much like a physical store that the owner is hoping for customers to come in and for the owner of an online business you require a significant amount of visitors to your website to improve your conversion rate and the value of your website. A reputable SEO company must focus on increasing the volume of traffic directed to your website.

3. SEO Analytics and Reporting

This is how you can identify a good SEO agency from a shoddy one from the other. An effective SEO firm should send regularly updated reports on analytics SEO-related reports which provide the status of your site prior to when the work begins on it.

Other things that the report will cover are the search terms that are ranked well for your site and your target customers, the results of SEO campaigns that you have implemented on your website and the changes to your website, and the results on the results.

SEO Strategy

Once the essential information such as the target market you are targeting as well as the keywords you rank for, and other such details have been gathered. The next step would be to devise a specific plan for your long- and short-term objectives.

It should contain a step-by-step procedure for how to proceed and get the desired outcome. However, it is undoubtedly a red flag should the SEO firm you’re working with is unable to explain the strategy for you. If you try to rush through their game plan typically means that there isn’t one. So, be aware and ask questions if you are unsure about any aspect of the suggested strategies for SEO.

Continuous Optimization

Even if the work is done does not mean that it’s at the conclusion of your agreement. An SEO firm that is successful continues to monitor, observe and keep track of the progress over a long period of time. This ensures that the result does not decrease and your website will continue to climb the ranks.

How Much Does SEO Cost?

At this point you’ll be aware of the answer to a lot of the questions asked in the beginning of this article, including “What is an SEO business? What are SEO services? are beneficial to businesses?

However, the goal is to figure out how much you’d spend on SEO services.

To begin, plan between $700 and $2,500 if you’re operating a small-sized company.

It is not a clear answer since the price depends on many aspects. The factors that affect the cost of SEO include the objective of the company and the timeframe for the services, the cost policy of the SEO business, the mode of payment  along with the software and tools required to run the SEO, and so on.

There are between three and four levels of SEO services, ranging from basic to top-of-the-line SEO. If you’re an owner of a business who is still new to the world of SEO and trying to establish a foundation in the field. Basic SEO is the best way to go. The cost ranges between $700-$2,000 per month. The duration of the service typically is 3 months and includes continuous assistance from the customer.

Additionally, there are three payment options that are dependent on the company that provides the service. Companies can pay per project and include an overview of the content required for each project. The content needed will be defined, including the number of words and the quantity of links required. Based on your goals the payment per project typically appears to be the most expensive option because it is expected to pay a significant amount in one go.

The other method of paying is to pay in installments. There are many plans that fall under this method of payment. Certain plans run for 3 months, 6 months and 12 months. Usually, long-term plans are offered at a discounted rate.

How to Choose the Best SEO Agency?

And, lastly, the most important question is what you should consider when selecting an SEO firm.

The only way to make sure that the SEO business you sign up with is legitimate. Can deliver results of high quality by conducting a thorough investigation. You must research the company’s reviews online and have a chat with them. Determine if they are known for producing results and other things like that.

When you do this make sure you consider all the comments made regarding SEO solutions and also the task of an SEO company in this guide. If you prefer to sign up with an SEO company recommended by a friend that guarantees top-quality SEO services.

Don’t play with fire; play with growth. Crush your competitor with professional SEO services. Search engine optimisation is not only compulsory for your business; it’s one of the pretty good investments you can make. The services of SEO are affordable. You’ll get massive benefits in the long run. Therefore, investing in the SEO consultant UK is the best value for the money you are paying.

SEO strategies play an essential role in promoting and branding an online business. There is no issue you have already campaign of internet marketing or planning for the same.

Here are some reasons you should start investing in SEO now. However, the field of search engine marketing is one that you should never overlook. SEO services are an essential component of any company’s success. To understand business requirements or marketing goals, one can hire a reputable SEO agency. Introduce the appropriate strategies and methods to assist your company’s website to achieve a high ranking on search engine results pages.

There are numerous business plans which you can introduce for a digital business. The most common and essential plan is to ensure that the SEO of the website is well-maintained.

Let’s discuss the top 5 reasons you should invest in professional SEO services for your business.

1: Amazing Results

This is a simple explanation, but it is completely accurate. Google currently processes over 3.6 billion searches every day. With such a high volume of searches, there’s no denying that ranking in Google’s search results provides a valuable opportunity to increase traffic to your company’s website.

Because traffic equals lead and leads equal sales, this is critical.

By investing in professional SEO services and improving your Google rankings, you can drive more traffic to your website, resulting in more leads and sales for your company.

Hire the best SEO consultant UK to get the best results. Our team of talented people is committed to improving your brand’s online presence and rankings of search engines. Furthermore, while basic optimization strategies are simple to learn, more advanced techniques are required to ensure your company ranks at the top.

There is no doubt SEO is time-consuming but result-oriented. With professional SEO services, you can focus on your business, while our talented team of search engine optimisation takes care of tasks involving;

• Implementing and updating the SEO strategies for your business daily
• Keep an eye on Google violations and other serious issues
• Measuring the result and providing the updates daily

2: Online Visibility and Traffic for Small Businesses

In every industry, you’ll face many competitors. You’ll see many startups or businesses offer the same services and products. Professional SEO services boost your business by making it recognisable and visible to a wide range of audiences. SEO generates a level of trust with your buyers or customers. With the help of SEO services, you can effectively deliver your brand to your loyal customers in a way that puts you ahead of your competitors.

You will begin to rank higher in search engine results once you develop a professional SEO strategy. As a result, it brings high-quality traffic to your website. Major SEO tactics to boost your business revenue and conversion rates include keyword optimisation, web audits, directory submission, link building, and analytical reports.

Optimization experts, for example, understand how to emphasise positive reviews and relevant business attributes. They also make content distribution and scheduling recommendations that help to improve online authority and reputation.

3: Grow Your Sales

Professional SEO services are not just about traffic. SEO agencies and digital marketing companies like Fin-eX Digital Services can focus on bringing in the right kind of traffic by focusing on the right and rich keyword research. SEO professionals go beyond the cookie-cutter approach when it comes to online optimization. Furthermore, working with experts familiar with your industry and the latest SEO trends will result in a strategy tailored to your needs and goals.

Finding and targeting intent-driven keywords means attracting customers who know exactly what they want and are ready to buy. Another reason SEO is important for businesses looking to improve their current performance is that professional SEO will assist your brand in focusing on keywords that generate sales while ignoring those that do not.

Professional SEO services for eCommerce sites; 

• 75% of consumers do their research online before getting into any sales conversation
• Performance data and website analytics can be analysed to find the areas of your website that give the best opportunities, and you can continue to grow on a long-term basis.
• SEO consultant UK finds the intent-driven keyword that gives you compelling value.
• When this information is combined with ranking information, SEO professionals can go URL by URL and focus on web search traffic from people who are more likely to convert.

4: Cost-Effective and Result Oriented

Still, do you have a question in mind? Why should you invest in SEO services? The answer is simple; it’s cost-effective and result-oriented. Any business owner can hire professional SEO services to help them grow their company by reducing unnecessary costs. It could be promoting other marketing strategies that yield significant results for your company.

Creating a Google My Business Page is completely free, so the cost of getting started with Local SEO is unbeatable.

The local directories for your business are; 

• Trip Advisor
• Yelp
• Bing

These are all free to list your business on.

On the other hand, being cost-effective and result-oriented SEO services gives you top-notch quality leads and sales results. With the high rate of conversion and low costs to get started, SEO services provide an opportunity for strong ROI.

5. Good for Startups and Small Businesses

SEO is a continuous process, and the more time and money you put into it, the better it will be. On many levels, this is a good thing.

If your website already ranks highly in search results, that’s great, but it means you’ll need to keep investing in SEO to maintain that position. There are many people vying for the top places, your competitors are investing in SEO, and if they do and you don’t, they will begin to outrank you. If you’re not currently ranking highly in search results, there’s still time to improve. You might be able to start outranking your competitors and driving more traffic to your personal brand by investing in a solid SEO strategy and employing smart tactics.

Final Thoughts… 

If you are looking for reliable SEO services, choose Fin-eX Digital Services, one of the leading digital companies in the UK with more than 12 years of experience in the digital world. We have designed budget-friendly and effective SEO strategies for startups and small businesses in the UK and around the globe. Our expert SEO team analyzes your business and uses various methods and tactics to increase your online ranking and boost your rates of conversion. To talk to one of the SEO experts, give us a call at .

The need for SEO has risen to an all-time high. As consumers have moved online, even the most traditional businesses have realized they need to accelerate their digital transformation. SEO is the most feasible and cost-effective way to understand your customers and reach them at the key moments that matter.

Many brands and businesses know (or think they know) that they need SEO for their digital properties and the benefits they get from the SEO work that is implemented on their behalf. SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer?

Why is SEO important?

These 15 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

1. The cheapest method to Builds Trust & Credibility: SEO is the only answer
2. Organic Search: Mostly the Primary Source of Traffic to your WEBSITE
3. Better User Experience Means a Good SEO
4. The Best Way to Understand the Voice of the Consumer: SEO
5. Local SEO Means Increased Engagement, Traffic & Conversions
6. The thing that strongly Impacts the Buying Cycle: SEO
7. TO Understand the Environment of the Web, Understand SEO
8. For Best Practices to improve business sales lead, You Need: SEO
9. Strong PR: Strong SEO
10. Relatively Cheap and Very Cost-Effective for Promote your Brand
11. SEO is calculable.
12. It’s a Long-Term Strategy
13. The only Smart Thing that Brings New Opportunities to Light: SEO
14. Page One on Search Engine, Winning the Click: Get Better Sale Leads only with Help of SEO
15. The Only Thing That Stays Forever in the World of Digital Marketing: SEO

The cheapest method to Builds Trust & Credibility: SEO is the only answer

The goal of any experienced SEO is to create a solid foundation for a beautiful user-friendly website with a clean, efficient user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties.

To Run a Full Free Website Scan in Minutes, Contact US

We Check over 130 common web issues and give you special reports on web crawling, internal linking, speed and performance, and more.

Many elements go into establishing authority over search engines like Google.

In addition to the factors mentioned above, we also report accrued over time as a result of aspects like:

Links issues.

Positive user behavior.

Machine-learning AI.

Optimized on-page and off-page content.

But establishing that we will do more for your website SEO than most of the others, if not all, other digital optimizations as well. The problem is, that it’s impossible to build trust and credibility overnight – just like in real life.

It is important to follow Google’s E-A-T guidelines is critical to ensure successful results. Establishing a brand campaign as an authority takes patience, effort, and commitment and relies on offering a valuable, quality product or service that allows customers to trust a brand.

Organic Search: Mostly the Primary Source of Traffic to your WEBSITE

Organic search is mostly a significant part of most businesses’ website performance and a critical part of the buying journey, ultimately driving users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger share of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many, many others.

Your Business Needs SEO

This is not to say that all search engines do not contribute to brand visibility – they do. It’s just that Google owns a significant portion of the overall search market. Nevertheless, Google is a clear leader, so it is important to follow his instructions.

But the rest of the market, held by other engines, is valuable to the brands as well. This is especially true for brands in niche verticals where voice, visual and vertical search engines play a vital role. Being the most visited website in the world Google is also the world’s most popular email provider with over 1 billion users in these modern days.

And, YouTube is the second largest search engine and more than 2 billion people access it at least once a month.

We know that the vast majority of the world with internet access visits Google at least once a day for information. Being highly visible as a trusted source by Google and other search engines will always work in a brand’s favor. Quality SEO and a quality website will get brands there.

Better User Experience Means a Good SEO

Customers know what they want. If they don’t find it, there will be a problem. And performance suffers. A clear example of building a solid user experience is how Google is increasingly becoming a responsible tool for offering search data directly on SERPs (Search Engine Results Pages). The idea is to offer users the information they are looking for in fewer clicks, quickly and easily. Quality SEO embraces a positive user experience and uses it to work for the brand.

User experience has become the number one priority for every marketer. Everyone wants better organic rankings and maximum visibility. However, few people realize that an optimal user experience is a big part of achieving this goal.

Google has learned how to interpret a good or bad user experience, and a positive user experience has become a key element of a website’s success. The Google Page Experience Update is something that marketers across all industries will need to follow and is part of their long-term focus on customer experience.

The Best Way to Understand the Voice of the Consumer: SEO

SEO tells us what customers want and need, from understanding macro market shifts to understanding consumer intent in granular detail.

Its SEO data and formats give us clear insight into intent and user behavior.

We do this in many ways, Like:

Quires of Search data.

Analysis through SERP.

Insights Analytics data and AI.

Local SEO Means Increased Engagement, Traffic & Conversions

Local optimizations target specific neighborhoods, cities, regions, and even states to create a viable medium for local brand messaging. SEO professionals do this by optimizing a brand’s website and its content, including local citations and backlinks, as well as regional listings relevant to the location and business sector the brand belongs to. To drive local engagement, SEO professionals should first optimize a brand’s Knowledge Graph, Google My Business listing, and social media profiles.

With the rise and increasing dominance of mobile traffic, local search has become an essential part of SMB success. SEO focuses on optimizing your digital properties for a specific neighborhood so that people can find you quickly and easily, bringing them closer to the transaction.

There is also a strong emphasis on user reviews on Google. Contact us to build a user’s strong review history.

The thing that strongly Impacts the Buying Cycle: SEO

Using SEO tactics to get your message across for great deals, game-changing products and services, and the importance and credibility of what you offer customers is a game changer. Research is becoming a critical element of SEO and real-time research is growing in importance.

It will also undoubtedly have a positive impact on the buying cycle if done correctly. Brands need to be visible where people need them to make a decent connection. Local SEO increases visibility and allows potential customers to find the answers and the businesses that provide those answers.

TO Understand the Environment of the Web, Understand SEO

Knowledge of the web landscape, including the tactics used by other local comparable businesses and competitors, will always be an asset to these brands. With the ever-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes that are taking place.

But staying on top of SEO means being in the loop on the major changes happening in search and for that, we are here to serve you. Our team of SEO experts will ensure for you that your brand site stays at the top in search engine.

For Best Practices to improve business sales lead, You Need: SEO

We are well experts in SEO services in Lahore, Pakistan, and know well that Google makes thousands of algorithms changes every year. Get too far behind and it will be hard to come back. Being proactive and following significant algorithm changes will always benefit brands that do so.

It’s great to have SEO tactics implemented on your brand’s website and digital services. Still, if it’s a short-term commitment (budget constraints, etc.) and the site isn’t consistently re-evaluated over time, it will reach a threshold where it can no longer improve due to other obstacles. The way the world of search evolves (basically at Google’s discretion), requires constant monitoring of changes to stay ahead of the competition and hopefully on the first page of the search engine.

SEO practices help to ensure good costumers leads.

Strong PR: Strong SEO

People are looking for news and related items, and a good SEO and PR strategy means they’ll see your brand. A good user experience on your website means your message will be heard and your products or services will be sold.

SEO helps build the long-term value of your brand. Good reviews and favorable placements help raise your brand profile. SEO is no longer a slide channel, so integration with content and PR helps with reach and brand awareness, along with other results.

Relatively Cheap and Very Cost-Effective for Promote your Brand

SEO is relatively inexpensive in the grand scheme of things, and the payoff will most likely be significant in terms of the brand’s bottom-line contribution. These are not marketing costs; this is a real business investment.

Exemplary SEO implementation will hold water for years to come. And like most things in life, it will only get better with the more attention (and investment) it receives.

Sure, it costs money. But all the best things do, right?

SEO is calculable.

The big problem is trying to connect the dots on the back end because there is no definitive way to understand the correlation between all the actions. While SEO doesn’t offer the same easy-to-calculate ROI as paid search, you can measure almost anything with the right tracking and analytics. Brands also want to know and understand where they have been, where they are, and where they are going in terms of digital performance, especially for SEO when they have a person/company paid to perform on their behalf.

Still, it’s worth understanding how specific actions are intended to affect performance and growth, and hopefully, they do. Any good SEO will focus on these improvements, so connecting the dots shouldn’t be a problem. Here is no better way to demonstrate SEO success, but of course, we all know that data never lies.

It’s a Long-Term Strategy

As the market evolves, yes, it’s best to follow the trends and changes closely. SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an effect that lasts more than several years.

And the more SEO time, effort, and budget committed to it, the better and longer a website stands to be a worthy contender in its market. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.

The only Smart Thing that Brings New Opportunities to Light: SEO

New opportunities with SEO today can come in many ways – from providing content, and digital and social opportunities to helping with sales, product, and customer service strategies. High-quality SEO always finds a way to discover and exploit new opportunities for brands to not only be discovered but to shine.

Offering quality SEO to brands means immersing the SEO team in everything that is the brand. It’s the only way to sell a brand with the passion and understanding that its shareholders have for it: to become a stakeholder. The better the brand is understood, the more opportunities arise to help it thrive. The same can be said for SEO.

Page One on Search Engine, Winning the Click: Get Better Sale Leads only with Help of SEO

The user’s search intent is fulfilled without having to click on any link to the actual search results. SEO becomes a zero-sum game because SERPs will display the answer right at the top of the Google search result without clicking. A recent study shows that the top three positions in the organic search rankings lead to more than 50% of all clicks, while up to 30% of all results on pages 1 and 2 are not clicked at all.

It’s no secret in the SEO world that if you’re not on page 1, you’re probably not killing the organic search game.

The Only Thing That Stays Forever in the World of Digital Marketing: SEO

New, organic search options are always emerging. Consumers will always want products and services online, and brands will always look for the most cost-effective way to get them. Consumers will always want products and services online, and brands will always look for the most cost-effective way to get them.

While the role of SEO may change and strategies may change, new avenues are constantly opening up through various entry points such as voice, apps, wearables, and the Internet of Things (IoT). Next-generation search engines powered by deep neural networks and machine learning are set to explode in market value, from $14.9 billion in 2019 to $55.7 billion in 2025.

Conclusion

Fin-eX Digital Services is The #1 SEO SERVICE Provider Company in Pakistan as CUSTOMERS REVIEWED US.

Professional Custom SEO services according to your unique business goals. Get google analysis, campaign strategy, forecast, plan, KPI, and project timeline for free before signing up.

In particular, SEO helps consumers when in need, and implementing robust, quality SEO on a brand’s website and digital properties will benefit brands and their marketing efforts. SEO has its challenges, but the opportunities it brings help future-proof success for any type of business and are critical to a brand’s web presence now and in the future.

The role of SEO has expanded significantly over the last few years. To stay on the top in the search engine world or if your brand website is not achieving the required traffic and results, feel free to contact us to discuss the issues you may ignore.

An accountancy practice, E-commerce or business websites can’t grow to its full potential without a steady stream of new clients who are looking for the services it provides.

But you need that stream to lead to your firm. Anywhere else is lost business. Anywhere else is a lost client.

That’s why promoting your firm is just as important as the day-to-day admin that makes it tick and the services which generate revenue.

But it’s a world that sometimes seems daunting to firms with no experience in marketing, so here are Some key marketing techniques to start with.

Update your website

The first thing you should consider is the one of the first things about your practice that your clients will see: its website.

The days where a block of text with key information on a blank backdrop would suffice are gone. Nowadays, people are almost always put off by a poorly designed or outdated website.

This is especially so, as modern website designs are becoming the norm in the accountancy sector, meaning that eventually, you’ll be the odd one out (if you aren’t already).

A poorly made or outdated website can also convey a lack of care, professionalism and understanding about modern times, rather than what you understand your firm to represent.

With that, visitors will more often than not close the tab and look elsewhere for the service they need.

Get to the top of local search results

Say you’ve updated your website. It’s slick, dynamic and modern. That should keep more visitors on the website, but how do you get them on your site in the first place?

The best way to do that is by getting to the top of your local search results with a tightly-focused and effective SEO strategy – the process of improving the quality and quantity of unpaid organic website traffic from search engines like Google.

So, you’ll want to select keywords and keyphrases for each page on your website, thinking about what people looking for your services might type into a search engine.

Make sure you highlight your geography as well as many searchers will be looking for services specifically local to them.

You can use bold, italics and headings (H1 is particularly useful) to highlight keywords and phrases to the search engine. Just don’t overdo it at the end of the day – you want to prioritise readability over SEO.

Start (and maintain) a regular blog

Search engines take into account how active a website is when ranking its relevance and how far down the results page it will appear. A regularly updated blog is one of the best ways to keep your site in action.

A blog can also demonstrate to your visitors your expertise on tax and business issues if you choose relevant topics and write engaging content.

It also offers another way to attract organic traffic from inquisitive visitors looking for very specific information they won’t find on your services pages.

A blog can be a daunting idea for some firms, given the time and energy that needs to be invested to get the quality and quantity of blog posts you’ll ideally want.

A solution is to share out blogs among your team, divvying out topics to those who are most knowledgeable on each one so you can quickly get posts out regularly.

Alternatively, you could ease yourself from that added pressure by outsourcing your blogging. With the traffic it could bring in, it can certainly be worth the investment.

Use social media effectively

With around 3.6 billion people worldwide using social media and 2.85bn monthly users on Facebook alone, social media marketing (SMM) offers your firm a potentially rich source of extra traffic.

The numbers gathered by an industry report by Social Media Examiner speak for themselves:

• 88% of marketers in a survey said their social media efforts had generated more exposure for their businesses
• 78% noticed an increase in organic traffic after deploying SMM
• 66% said SMM had generated a number of new leads
• 52% said it improved their sales figures.

Social media can also be a more personal platform than your website to communicate with customers who comment on your posts, while the posts themselves could include pictures and even videos.

You also might want to consider platforms like Twitter and LinkedIn, which are great for those in the accountancy sector to find and build new lasting connections between firms and their ideal clients.

Maximise email marketing efforts

Email marketing is a bit more old school than the other marketing efforts we’ve covered so far, but it’s still immensely relevant and important in 2022.

If you’re not doing it yet, know it’s very cost-effective to set up, while the wide range of email automation tools out there promise simplicity and ease. All you have to do is the initial setup, and everything basically runs itself from there.

Email marketing campaigns are impactful, too. According to the Direct Marketing Association, 76% of marketeers saw an increase in the number of people opening the emails during a refined campaign, while 75% say their click-throughs are higher.

Meanwhile, just over half of businesses (51%) saw their return on investment increase.

Sending personalised emails is also a great way to make your client base feel appreciated. For instance, you could send a thank-you email when they subscribe to your newsletter.

By paying attention to the products they’ve viewed, blogs they’ve read and services they’ve purchased, you can also tailor your emails to your clients specifically, improving their overall experience.

Get in touch for strategic marketing advice, a new website or hands-on help producing engaging content. Email us on askus@finexdigitalservices or call us on 0307 007 7759.

When you are considering your marketing strategy for developing your client base. You may get all kinds of approaches thrown at you as the best way forward. 

Like accounting, marketing can be riddled with jargon which makes it hard for busy practice owners to engage. It’s a shame and not the fault of accountants, so we’ll cut through some of it for you.

We’ll look at two pieces of terminology, two marketing approaches, relating to getting traffic to your website – of course with the ultimate aim of winning new clients.

The terms are:

• SEO – which stands for search engine optimisation; and
• PPC – which stands for pay-per-click.

We’ll help you appraise which is better for building your brand in the long term.

What is SEO and how can it help my accountancy practice?

In one sense, SEO is not a conscious choice. If you have a website, the search engine spiders will be crawling over it. Their algorithms deciding where it should rank in any given search.

But deciding to pursue an SEO strategy to get your website found on relevant searches IS a conscious choice. So what does it involve and why do it?

Search engine optimisation means following a set of practices to persuade Google (or the search functionality of any other website) that you have the most relevant results when people search for certain keywords.

Although “keywords” such as “accountant” or “tax return” are important, optimising your site goes far beyond just words. It includes the technical quality of your website and how it links, or is linked, to other parts of the Internet. 

Its size, how often it is updated with content and how well-maintained it is will all play a part.

Technical quality encompasses just about every aspect of your website, from the copy to the coding: its architecture, how quickly it loads, imagery and alt text (image labels) and so on.

Search engines can see who is linking to your website, and if they themselves are a credible site (have good domain authority), that will boost your own credibility.

To put it simply, almost every aspect of your web presence will play a role in how easily you are found on search engines.

Take a professional approach to your website and over time you will carve out your rightful place in the rankings.

This will involve activities like:

• Ensuring your website is technically well built
• Researching what keywords you want to rank for
• Developing content around those keywords on a regular basis
• Encouraging good quality backlinks from reputable websites
• Maintaining your website so that it stays in good functional order

The good news is that all these activities are well-aligned with what it takes to build a good brand anyway. So by actively engaging with search engine optimisation you will naturally enhance your brand.

Therefore, pursuing a good SEO strategy cannot be anything other than good for business (we stress the word “good”, as trying to game the system – known as black hat SEO – will damage your rankings and brand in time). 

But it is important to remember that any search engine has only a limited number of spaces on page one of its search results, and a staggeringly high percentage of people don’t look any further than page one. 

In fact, latest research shows that 67.6% of all clicks happen on just the first five organic results on page one (organic being those results attained through SEO rather than PPC).

This means that in a crowded market, even with good SEO, you may not get onto page one. Enter PPC.

What is PPC?

PPC, short for pay-per-click, is a paid advertising model that can get you straight to page one. But it will cost you, compared to SEO. 

Instead of following a set of practices to build up your reputation with search engines You simply bid on the keywords you wish to be found for and go straight to page one amongst the listings which have “Ad” next to them at the top, side or bottom of the page. 

How much you pay for will depend on many variables, including your budget, the quality and relevance of your adverts and the track record of user engagement.

We say “simply bid”, but it is more involved than that.

For PPC to be a success you need to follow a proper process, so it is best to work with experts.

Therefore, you will be paying both a budget for clicks and for the expertise of managing the campaigns.

When you know what you are doing, it is a numbers game where you can directly trace expenditure all the way through to your return on investment. Which if you get it right should be considerable. Therefore, it is unhelpful to frame PPC activity around cost – yes you require additional budget. But it should accelerate growth compared to SEO alone.

It is also easy to mistakenly think of PPC just in terms of being found on Google searches, especially when you are comparing PPC to SEO. PPC is a much broader discipline which encompasses remarketing (using cookies to follow visitors to your site around the Internet, repeatedly showing your adverts). Google Display Network, Facebook, Amazon, video ads and the list goes on.

When might SEO and PPC be used together?

You do not need to think in terms of SEO and PPC being mutually exclusive. They can work well together if you want to grow quickly, or consolidate your position. You will probably find that they complement each other, with a professional approach to SEO helping PPC; and the rigour of PPC conversion rate optimisation (CRO) helping you refine your whole website and how it is found on the web.

Final thoughts

As you can see, both SEO and PPC are viable ways to grow your accountancy practice. 

We believe that developing your SEO should be ever-present for any business. As it underpins so much of your digital presence. Over the long term it will make a powerful impact on your practice. But if it is short-term results you need or you are already doing SEO and want more. You have the budget to do it properly, then PPC is a proven way to do this.

As specialists in helping accountancy practices grow through digital marketing, we can help you develop an SEO or PPC strategy. Please get in touch with us to find out more on how we can help your firm.