Digital marketing methods involve the internet, cellular phones, social media, search engines, and several other channels to reach customers. Digital marketing strategies help to increase sales and retention rates. It aids the brand to its target audience and gets to know them. With the help of content, email marketing, and other social platforms, you can attract customers to your business. You can get their feedback about your products and services. Some of the well-liked and popular platforms are Facebook, Instagram, Twitter, and LinkedIn. Almost every brand is present on one of these social sites.

The goal for any business is customer satisfaction. You can reach your customers directly with the help of digital media. Companies use different mediums to reach consumers. Digital marketing has become a need for almost all businesses. As compared to traditional marketing, digital marketing is an updated and modern technique to promote the business. A lot of business setups have entirely moved online e:g, E-commerce. Some of the best marketing strategies for an online business include social media marketing, SEO, affiliate marketing, email marketing, etc.

1- World-wide reach

It makes digital marketing simpler for customers to contact the company from any part of the world. Similar to that it aids in marketing the company to draw in potential customers across the globe. The traditional methods of marketing are geared towards a local market.

Digital marketing offers a variety of websites and services that get the attention of the global audience. Customers are selective and they want to know the details of the item they wish to buy or get. If your company has blog posts and social media accounts, you can engage the customers. You can connect with the specific audience of people from all over the world using the use of digital marketing strategies.

2 Economical

The goal in digital advertising is to reduce time and money for the business and the consumer. The multinational companies are also aware and cautious about budgets. You can choose a suitable digital marketing plan at affordable costs to carry out your project. You can get in touch with potential customers and achieve your objectives in business with properly planned strategies.

Traditional methods of marketing are more costly than the digital methods of marketing. It is possible to can make a profit from your investment after a specific time frame when you promote your company on the internet. It offers much more on a low budget. The digital marketing strategies are efficient and cost-effective.

3- Convenience

If you are buying something the first thing that occurs to your mind is looking for the item or service on the internet. It is possible to can look up the item on your smartphone. Today, people are more inclined to think about digital options to meet their requirements. Everyone, young and old, owns a smartphone that is carried around with them everywhere.

The more details you give regarding your product or company through the web, the better visible your business will be. Customers would want to save time, so they’d prefer to use a digital platform. This is the most effective way to reach the ideal clients who are searching for solutions similar to yours. Digital marketing methods allow your business accessible to anyone.

4 Communication

Customers are the main source of income of every business. In the event that you are a top company, you will retain your prospective customers. It’s possible in the event that you connect to your customers. Digital marketing allows for businesses to communicate with their customers directly. You can get all sorts of negative and positive feedback received from your customers. It can help you to adjust the products and services you offer.

If your customers feel heard and appreciated, they’ll stick to your brand. You can communicate with your customers via reviews, comments or direct messages via the social networks. The best strategy will aid to grow your company.

5 Multimedia

Another way to connect with your customers by delivering the medium of audio or video content. You can catch the attention of your customers effectively using digital marketing strategies. If you have various types of graphics on your web page, clients are more likely to look for your products.

If you include videos, photos and audio to promote your company, it will make it easier for customers to get the message across. This will also give your web page an attractive appearance. Marketing via digital is the sole method to bring this kind or content for your company. There are plenty of software tools to help you make videos or images that are pertinent to your company.

6- Watch

With the aid of digital marketing you can make a log of your marketing efforts. You can monitor the results on your campaign. It can help you to enhance your strategy for business. There is no method to keep an account of the conversions beyond the digital media.

Under supervision, you will get to understand what customers prefer most about your offerings. The tracking system used in digital marketing will help you deliver what customers want. You can monitor the amount of comments, likes and lead generation, as well as the type of content that the user is interested in your company. You can determine the share ratio for your content.

7. Your Business Competitors

Every business is competing. Most businesses are employing digital marketing strategies to manage their businesses online. This is the most efficient method to run an enterprise in the present and, therefore, you should be working on your marketing strategies to stay ahead of your competition.

The majority of brands are using paid advertising such as SEM to manage their campaigns. You can also contact an agency that specializes in digital marketing to help if you don’t know about new trends in the digital world. This will assist you to keep your customers interested. In addition, you can gain maximum reach and followership.

Conclusion:

The importance of digital marketing in business has helped in growth and advancement. Be it a small business or a multinational company everyone, has made their online presence. It is undoubtedly the most efficient way to reach and interact with clients globally.

The modern era has allowed data to be an essential resource for business development. Irrespective of the organization’s size, accurate data extraction, and search visibility are crucial. SEO has massive potential for a firm’s growth, and global firms actively invest in it for greater productivity. SEO is an acronym for ‘Search Engine Optimization.’ As the name infers, optimizing configurations to become better visible to consumers is what SEO is. One of the critical benefits linked with SEO is a competitive market edge.

Before we dive into the methodology for recruiting the appropriate SEO and social media marketing service in Lahore, it is crucial to be familiar with the ‘why’ part.

Why Hire SEO Services For Your Business?

The inculcation of Search Engine Optimization into marketing strategies creates a killer combination. Various factors justify the need for recruitment. They are listed below.

1. Complexity
2. Consistency
3. Industry Knowledge

Complexity

It may come as a surprise to many that SEO is complex. Gone are the days when an individual could utilize SEO for results. The modern-day SEO tools boast a comprehensive approach and must align themselves with the ever-changing Google Algorithms. In addition, Artificial Intelligence (AI) tends to be more confusing for a novice. Either way, it is crucial to take the services of an industry-expert agency, as they carry with them an experience that a small business owner does not. An investment in services hiring will yield only results in the long run.

Consistency

Consistency comes next. SEO is not a done-and-busted art but a discipline of ongoing work. There needs to be someone knowledgeable to take up the responsibility, while business owners could focus on other operations. Service providers publish the finest content effectively, optimize webpages instead of Google Algorithms, check for updates, promote digital business via the tool, and much more. What’s more, lead generation and inculcating trendy keywords into webpages is an art, and those who take a comprehensive approach will stand out from the market.

Industry Knowledge

The third on the list is Industry Knowledge. A famous proverb entails, ‘The work suits in the hands of those skilled to do it.’ It is crucial to leverage each platform for the growth of the business; third-party agencies are skilled in the job. They provide a roadmap to successful SEO integration into the business, showcase reports and analytics intermittently, and stay in touch with the latest practices of the SEO industry. Either way, business owners will save time by outsourcing their work.

How to Find the Best SEO Provider?

Searching for an appropriate SEO provider could be a monotonous task. However, there exist some aspects that make the job much easier. They are listed below.

1. Search beyond the Industry Experts
2. Case-Studies
3. Consultation
4. Budget

Search Beyond the Industry Experts

As for Small and Medium-Sized Enterprises, they are searching from a broader view, which is advantageous. It is rife that everyone prefers the top agencies for digital services, but there do exist various organizations that are skilled at their work and maintain sustaining relationships. The search process could be online via multiple platforms or in facial contact.

Case Studies

Reading case studies about SEO providers gives you an insight into their skills and accomplishments, forcing you to construct an informed purchase decision. Results speak louder than words, and case studies are a great deal to be familiar with the advantages and drawbacks.

Consultation

Consulting with different organizations allows for knowledge-sharing regarding which SEO providers they have on board and what aspects to look for. This results in an effective decision-making process.

Budget

The budget sets the tone for the recruitment of services. Top agencies charge a hefty amount than their counterparts. Negotiation skills will put one at an advantage here. Business owners should also seek payment options like installment plans and post-dated cheque to bridge the gap with service providers.

Conclusion

Here, we come to an end. The digital landscape has allowed for a boom in online marketing and SEO services. Search Engine Optimization requires a comprehensive approach and a long-term strategy. Global companies have experienced lead generations due to SEO, and much more will continue to rise in forthcoming years.

The accessibility of smartphones across the globe has ensured a boom in the digital landscape. This landscape has changed the way modern-day business is conducted. Global eCommerce sales have accelerated rapidly, with the zenith recorded at COVID-19 times. There exist multiple platforms for the conduct of eCommerce. One such platform is Shopify. Shopify is a Canadian-based global eCommerce platform that acts as a liaison between buyers and sellers. The Shopify Development Store is the hot topic here.

Shopify Development Store

A Shopify Development Store is a unique platform feature that allows users to scrutinize the themes and apps to set up a Shopify account successfully, be it for personal use or clientele. This feature is free of cost. However, the restrictions cannot test the advanced applications available only on the paid version. Regarding security, the development stores are password-protected, and the information is kept confidential.

As for a Shopify Partner, innumerable development stores can be created for testing purposes – real-time analytics for a shopper is included in this. What is more notable here is the remuneration – for every client a developer refers to, payment in the form of a commission is distributed by the platform to the developer, creating a win-win situation.

Why a Shopify Development Store?

You might be thinking about the reason for opting for this particular platform. The ‘many’ advantages associated with Shopify development stores make it favorable for eCommerce businesses, whether existing or newly launched. The benefits are as follows.

1. SEO Tools
2. Mobile-Friendly
3. Security
4. Payment Gateway
5. Customer Support
6. 3D Product Images

SEO Tools

The first and foremost aspect to consider is the SEO tools. SEO is an acronym for Search-Engine Optimization. These tools ensure higher website or product rankings for the targeted audience by using high-frequency and mid-frequency keywords. Ranking sets the tone for retaining existing and acquiring potential consumers, creating a win-win situation.

Mobile Friendly

Accurate optimization across various technological gadgets like smartphones, laptops, and desktops is the game changer here – smartphone users perceive the themes, text, and interface as accurate. This holds significance, given that global smartphone users have increased exponentially over the years. The portable gadget is increasing Shopify’s daily use, which favors the existence of development stores.

Security

Security is yet another concern for business owners and consumers, and data encryption does the job here – transferring data via codes and ensuring security. In the case of payments, credit card information is kept confidential via certificates. Data preservation creates utilitarianism for all stakeholders, creating a healthy eCommerce environment. After all, who would like personal data to be shared without their consent?

Payment Gateway

A Shopify development store has its payment gateway. The Shopify Payment ensures smooth transactions and handles the returns of consumers effectively. Secure payment is a significant concern here for consumers, and Shopify bridges the gap between vendors and buyers for efficacious sales.

Customer Support

Shopify believes that queries must be resolved as quickly as possible. In a bid to do this, a dedicated team of professionals catering 24/7 increases the trust level in the platform. An eCommerce business facing any issue while creating Shopify Development Store may contact the customer service department via phone or email. Prompt replies by the team satiate the requester.

3D Product Images

Last but not least, we have 3D Product Images. Studies have shown that 3-Dimensional product image increases conversions by a massive percentage and is a source for winning sales. The product looks sharp from all angles and spirals consumer engagement. Individuals thinking of an eCommerce business must consider a Shopify Development Store – in the long run, high sales and better profitability margins occur. Proper planning and smart moves are inevitable, though.

A Need for Web Developers?

Even though a primary development Store can be created without technical knowledge, it is better to outsource the development task to software agencies. Experts know how the platform works and create a development store that aligns with the organization’s goals. The experience allows for better theme selection across various categories to benefit the organization. In addition, the customization of themes is achievable by programming languages, and only a team of experts can deliver accuracy in less time. Posting pictures and getting sales is not rocket science, but implementing SEO tools, profit-maximizing strategy, sales conversions, thematic impact, and all the necessary analysis drive growth and ensure the scalability of the business.

Employing a third party is a worthwhile investment for small-scale and large organizations in the long run. However, if someone is short of funds, he would require much time to drive business slowly.

Conclusion

Here, we come to an end. Shopify is famous for its services worldwide, and a Shopify Development Store is a prime example of this. Creating a development store is a boss move, with a high probability of scaling over the years.

.Any social media strategy worth its salt needs to be measured properly. Yet you might be surprised by how many marketers don’t think to look past the data found on the ‘Overview’ tab.

While no one would argue about the importance of keeping track of those stats (that’s why they’re right up front), there’s more valuable intelligence to be gathered by doing a deeper dive.

Let’s look at the top platforms and find out the best social media metrics you should track for each one to boost brand awareness and improve social media ROI.

Facebook Metrics – The Basics

Facebook (owned by parent company Meta) is still the most popular social media network out there according to Statista despite competition from newcomer TikTok and second-place YouTube. For businesses, Facebook offers a range of advertising options that are highly targeted and have a broad reach. So how do you use Facebook analytics to grow and engage?

1. Facebook – Engagement

Engagement measures the number of times people took an action on your post. Actions include clicks, shares, comments, or reactions.

This is a valuable metric to gauge how much your audience likes your content. Learning the kinds of posts that people engage with will help inform your content strategy. Better engagement also helps your post reach more of your followers’ newsfeeds.

2. Facebook – Reach

Reach indicates the number of people who have seen your post. Changes to Facebook’s algorithm have made it more difficult to have messages seen organically. So, even if a business has a large number of followers on Facebook, it doesn’t mean its posts will be visible to many of them.

You can access topline reach information on the ‘Overview’ tab of your Facebook Insights page and get more detail in the ‘Reach’ tab. This is a useful metric to help show the number of individual people who saw your campaign or content.

3. Facebook – Impressions

While reach is the number of people who saw your post. Impressions are the number of times your post was seen. If an individual saw a single post on three different occasions, that individual represents an increase of one in the reach figure and an increase of three in the impressions figure.

To see impressions data, go to the ‘Posts’ tab and choose ‘Impressions: Organic/Paid’ in the drop-down menu. This metric allows you to understand how many times your ad was shown.

If you divide your impressions by your reach you will get your frequency metric. Which is the average number of times a person saw your ad. This can be helpful when trying to determine ad recall or brand uplift.

4. Facebook – Page Likes and Followers

Facebook likes and followers are important audience measurements. Likes are people who have identified themselves as a fan of your page, whereas followers have indicated a desire to see posts from your pages on their newsfeeds (although the algorithm does not guarantee that they will).

It’s important to keep track of your audience size to make sure you are not losing more fans than you are gaining.

Twitter Metrics – The Basics

Despite ongoing changes at Twitter, it’s a platform that can offer a lot to marketers and brands. Its real-time nature means hashtags can trend quickly and companies can leverage tweets to raise brand awareness and drive engagement. Let’s look at the metrics to look at using Twitter analytics.

1. Twitter – Tweet Impressions

This metric is the number of times the tweet was shown, either on your followers’ timelines, as the result of a like, or in a search. This data can be found by selecting ‘View tweet activity’ in your Twitter analytics and can help show how your content or campaign has been pushed out to audiences outside of your follower list.

2. Twitter – Engagements

On Twitter, engagement is any action a user has taken on your tweet, including clicking on a link, retweet, reply, and like. This measure indicates whether or not your tweet motivated someone to find out more or to share it with others. You will find engagement data under the ‘Tweet’ tab. Having more engagements is a good sign that people like or want to interact with your content.

3. Twitter – Top Tweet

On the account homepage in Twitter analytics, you’ll find the top tweet for the current month. That’s the tweet that has earned the most impressions and includes the top card tweet (includes a card) and the top media tweet (includes a photo or video). It’s an important indicator of what works well with your audience, be it the type of content, the hashtag used, the day and time of the tweet, or a combination of some or all of those factors.

4. Twitter – New Followers

‘New followers’ is the tally of new people who have chosen to follow your Twitter account during the past month. Choosing to become a follower shows a greater connection to your brand than retweets or likes do. This is a useful key performance indicator (KPI) for your brand’s overall performance in growing your audience.

5. Twitter – Top Follower

The top follower is the follower with the highest number of followers of his or her own who has been following you during the last month. Your top followers are the ones who have the greatest potential to spread your tweets to others by liking or retweeting them.

6. Twitter – Top mention

This is the tweet in which you were tagged with the most impressions using your @handle. The users behind your top tweets are often good candidates for possible influencer marketing campaigns as they have a significant number of followers and are engaged with your brand.

Instagram Metrics – The Basics

Over two billion people use Instagram once a month, making it the fourth most popular social app worldwide according to the Business of Apps. With a new focus on video formats, Instagram can be an effective platform for brands looking to drive brand awareness and engagement, especially among those over 35 years of age. Let’s see the top metrics to keep an eye on using Instagram analytics.

1. Instagram – Impressions

This is the number of times your post was shown to your audience. Instagram analytics breaks down this data further by showing the impressions that came from hashtags, from home, or  profile. Good hashtag use will help improve your post impressions.

2. Instagram – Reach

Another key metric to gauge campaign or post-performance on Instagram is reach. This refers to the number of individual users or unique accounts who saw your post.

3. Instagram – Content interactions

This looks at the actions people take when engaging with your content including likes, comments, shares, saves, and replies. This is the total number of user actions taken directly on your post.

4. Instagram – Explore

Instagram’s Explore feature allows users to find new, relevant content from accounts they may not be currently following. It works by Instagram’s algorithm curating content based on similar accounts or content interacted with and includes photos, videos (see a guide to IG video formats for more information), Reels and Stories. Instagram’s insights will show the number of users reached through the feature who are not currently following you.

5. Instagram – Accounts reached and accounts engaged

These metrics show engagement with your feed and posts. Accounts reached is the number of unique accounts that have seen your content at least once and includes social media demographics such as top countries, top cities, top age ranges, and gender.

Accounts engaged refers to the number of unique accounts that have interacted with your content and provides a breakdown (like above) of each.

Pinterest Metrics – The Basics

Pinterest is the place to be for brands that share great images or visual content. With the majority of users being female, it’s ideal for companies that want to appeal to that audience and is particularly good for fashion, beauty, decor, DIY and food brands. Let’s look at the key metrics to focus on using Pinterest analytics.

1. Pinterest – Pins

Pins are bookmarks that people use to save content they love. These can be videos, images, or products. Pins are searchable and clickable so marketers can use them to drive people to a website or landing page to drive engagement and conversions. Tracking the number of pins shows you the average amount of daily content pinned from your website so you can understand pin clicks and click rate.

2. Pinterest – Saves

Once known as repins, the Saves feature allows people to pin or save your content onto their boards. This then allows followers to see it in their feeds and gain your content greater exposure and reach. Tracking the average number of daily saves is a good way to see how your content is performing.

3. Pinterest – Impressions & Engagement

Like any social media network, impressions and engagement are important metrics to track on Pinterest. These show you the performance of your visual content on the platform. A high Pin impression rate means your content is resonating. The Engagement metric shows the total number of engagements your Pins get such as saves, Pin clicks, carousel card swipes, collections clicks, and Idea Pin forward/backward swipes.

4. Pinterest – Top converting pins

This is a useful metric to track as it tells you which content is performing well and can allow you to dig deeper to find out why. Is it because it is a video or does it offer a solution to a problem or is it linked to an influencer?

TikTok Metrics – The Basics

As the newest platform in town, TikTok has gained over 1 billion users in just 5 years and made $4.6 billion in revenue in 2021 alone according to the Business of Apps. This popularity is down to its easy-to-use platform and entertainment value.

It’s also a platform that allows users and brands to go viral, gaining followers and raising brand awareness along the way. Forecast to undergo change to its usability for businesses in 2023, let’s look at the metrics that you should track on TikTok (make sure you have a Business account to access analytics).

TikTok divides its analytics into four tabs:

• Overview
• Content
• Followers
• LIVE

1. TikTok – Overview

The ‘Overview’ tab allows you to see a range of metrics in one place including Engagement, Followers, and Content. It’s a great way to get insight into the key metrics for your TikTok account.

Here, you can see video views and profile views (which show how many people looked at your profile and is good for brand awareness if that’s a KPI for your business). It also shows data on shares, likes, comments and followers.

2. TikTok – Content

The Content tab is all about the performance of your video content. It provides data on total video views and trending videos along with likes, comments and shares on a video.

It can dig deeper by telling you the total play time and average watch time along with the reached audience and the number of people who watched the full video. These metrics will help you understand what video content is engaging your audience.

3. TikTok – Followers

This tab will tell you more about who your followers are. It includes details on gender, location and follower activity which tells you when your followers are active. There is also videos your followers watch and sounds they listened to.

4. TikTok – LIVE

Live video is a big part of TikTok and is a great way to drive engagement and earn rewards or get free gifts like Diamonds. The tab shows metrics such as total views and time along with viewer count and unique viewers.

5. TikTok – Hashtag performance

People love hashtags on TikTok and so monitoring performance can be helpful. Hashtag views shows the number of times a hashtag has been watched. You can also search for a hashtag in the ‘Discover’ section to get an idea of what’s popular or trending.

You can read ‘How to Use Hashtags Effectively on Social Media’ for more information or tips.

LinkedIn Metrics – The Basics

LinkedIn turns 20 next year and it has evolved to be a popular social media platform with over 875 million users worldwide. Seen as the leading B2B platform, it’s also a place where people can build and advance their careers. Let’s find out how to use LinkedIn analytics to track the performance of your B2B campaigns.

1. LinkedIn – Visitors

Visitor analytics will show you who is visiting your page and help you spot dips and peaks to see what content is resonating. Use filters here (page views, dates, unique visitors) to dig down into your visitor profile like job function, seniority, company size, and industry.

2. LinkedIn – Followers

The Follower feature on LinkedIn shows you the sources and demographics of those who follow your company page. This metric will let you know who is following you and the best ways to engage with them.

3. LinkedIn – Impressions & Engagement

Impressions are the number of times your post has been seen. This metric is important as it shows you how many times your content is seen and increases the probability of an interaction with it. Also, track unique impressions as it counts the number of unique LinkedIn users that see your post.

On LinkedIn, the engagement rate is calculated by adding the number of interactions, clicks, and new followers gained, divided by the number of post impressions. Including this in your analysis will give you an overall picture of how content is performing.

4. LinkedIn – Competitor

This feature is under the ‘Analytics’ tab (currently limited to some users) and can compare follower metrics and organic content metrics. It will help you gain insight into your competitors’ followers and find out more about the type of content that works for them.

Next Level Social Media Metrics

With extra digging and calculation, you can gain some more valuable data and formulate digital marketing KPIs to help quantify how well your social media strategy is performing from an awareness, engagement, and customer satisfaction point of view. Let’s look at five next-level metrics for social media marketing that you should consider tracking.

1. Follower Growth Rate

It stands to reason that as internet access continues to grow worldwide, brands can expect to see a proportional rate of growth in their social media audience. So, quantifying the speed at which your brand is gaining followers is important, as is comparing your growth rate to your competitors.

This represents a shift in thinking from asking “How much is our audience growing?”, to asking “How fast is our audience growing?” If you see a flattening of your social media audience growth rate, it may indicate that you need to take action to counteract the trend.

To calculate your audience growth rate, add up your net follower growth on all platforms for the previous month. Divide that by your total audience on all platforms and multiply that by 100 (to get it as a percentage).

For comparative purposes, you could think of doing the same calculation on your competition’s social media platforms.

2. Social Share of Voice

Social Share of Voice (SSoV) compares social media mentions of your brand in relation to all of your competitors. It’s a useful way to see how visible, how relevant, and how ‘top of mind’ your brand is within the marketplace.

Begin by measuring all direct and indirect mentions of your brand during the month, using your handle or your name, across all social media platforms. (Social media monitoring and analytics tools can simplify this process.) Do the same for your competitors. Divide your total mentions by the total mentions for all brands (including your own) and multiply it by 100 to arrive at your share of voice percentage.

3. Amplification Rate

Amplification rate is the ratio of shares per post to the number of overall follower. So it shows the rate at which followers share your content. It’s a KPI that reveals your audience’s willingness to be associated and engaged with your brand.

The higher your amplification rate, the more your followers are expanding your reach for you. You can calculate the amplification rate by dividing a post’s number of shares by your total number of followers and then multiplying by 100 for a percentage.

4. Virality Rate

There’s far more to measuring the quality of a post than the number of likes it has received or the number of times it was shared. One post’s ability to go ‘viral’ is reflected by calculating the percentage of how much it was shared out of the total number of times it was displayed. The calculation is simple: the total number of shares is divided by total impressions and multiplied by 100. This is the virality rate.

Let’s say that one post got 400 likes but it was shared by 2,000 of the 20,000 people who saw it. This shows more potential than another post that received 1,000 likes. But was only shared by 2,000 of the 200,000 people who saw it.

5. Social sentiment

While social share tracks your share of the conversation on social media, sentiment tracks feelings and attitudes. So when people talk about your brand online, do they say things that are positive or negative?

Calculating social sentiment requires analytics tools that can process and categorize context and language such as TalkWalker

Upgrade your social media analytics powers

If you use social media marketing (as most brands do), it’s essential to understand the data behind the content. DMIs social media marketing will give you the in-depth knowledge and we will increase your online presence.

THE MYTH

Human nature dictates us to be more inclined towards things that yield instantaneous and explicit benefits. On the contrary, things that may prove to be implicitly beneficial, that too, in the long run, do not generally find many takers. This holds true for businesses too. Many new and small businesses choose to believe that it is an utter waste to be spending time and resources on activities that do not directly benefit and help them grow. This is precisely the reason not many businesses invest in social media strategies such as LinkedIn marketing services, Facebook marketing, etc. New businesses going

THE TRUTH

The truth has always been far from the myth. In the context of the situation being discussed, the truth is that initially social media makes your business grow with a slow pace. The important point, however, is that irrespective of the pace, social media does help it grow. If this is the truth, why, then, don’t people believe in it or act upon it, is what you would ask. Well, the fact is that because it is challenging to quantify the impact of social media on the growth of your business, therefore, businesses, especially small and new ones, are reluctant to believe that an effective social media strategy could transform ‘likes’ and ‘retweets’ into rupees and paise. However, to fully capitalize on the benefits of social media, businesses must plan to invest in some of the best social media marketing services in Pakistan.

Five Ways Social Media Helps Your Business Grow

It is well known that any form of online marketing, including social media marketing too, is all about approaching the target audience via any digital platform. Here are the ways social media facilitates promoting and furthering your business interests: –

Wider access – 

Social media platforms allow businesses to promote the message about their company or products successfully. Such a far-reaching added value offered by the various social media platforms enables brands and businesses to approach millions of clients worldwide. The most widely used social media platforms for business promotion and brand awareness include-

• Facebook
• Instagram
• Twitter
• LinkedIn
• Pinterest

Social media word-of-mouth marketing –

What if your existing customers or consumers (those in love with your brand) became your brand ambassadors and verbally vouched for the goodness or quality of your products or services before those who’ve not yet used them? It would amplify your brand awareness, wouldn’t it? Now imagine the same phenomenon unfolding on social media instead of being verbal. The amplification of your brand awareness would increase manifold. Well, this is precisely what Word of Mouth Marketing (WOMM) is all about and is perhaps one of the best marketing tricks available.

Engaging with existing and potential customers – 

Social media posts and marketing activities aimed at sparking the interest of consumers often get the social media audience to interact and engage with your brand. Engaging with your existing or potential customers on social media is akin to having a conversation with your target market.

Oblivion does the trick – 

Social media marketing differs from traditional advertising in that it is short, specialized, and highly targeted. It is for this reason social media advertising tends to make the audience more responsive since they’re often unaware that they’re being served with an advertisement.

Leverage the power of LinkedIn for corporate marketing – 

Although originally engineered for the business owner and employee networking, LinkedIn does incredibly well when it comes to Business to Business (B2B) lead generation. This makes LinkedIn one of the most effective B2B marketing strategies.

All in all, social media helps your business grow as it offers the following to a business or corporation: –

1. More potential customers
2. Increased customer acquisition
3. Increased CTR
4. Higher conversion rate
5. Customer retention

The Doable

Neither believing in the myth nor blindly accepting the truth; all you’ve got to do is be active on social media and make it work in favor of your business. Here are three ways you could capitalize on the immense potential of social media to grow your business: –

Generate and post excellent as well as relevant content – In order to increase its social media visibility, it is imperative for a business to create pertinent content worth offering to its targeted consumers.

Never forget to include a Call to Action (CTA) in your social media posts – For increased customer acquisition and better customer engagement, always make sure to have the Call-to-Action statement at the end of your post.

Respond to feedback – Whether it is a compliment, suggestion, or complaint, do respond to every feedback as soon as possible. For unfavorable comments, try to come up with a constructive response. Avoid participation in arguments in the comments thread.

Use flash promotion marketing – Gaining social publicity becomes a lot easier if one employs flash promotions or regular discounts. Such promotions prove highly effective at getting people to talk about your business, creating a regular following on social media, and recognizing your brand’s most loyal and devoted fans and customers.

Amalgamate traditional marketing tactics in social media strategy –To obtain unique and unparalleled results, try using traditional marketing tactics in your social media strategies. For example, a social media platform (an online utility) could be used to promote live webinars, podcasts, seminars, etc. (offline activities).

The Key Takeaways

Social media possesses gigantic potential when it comes to promoting your business. However, because of the vastness of the ocean called ‘social media’ and the strategies and tactics employed there to acquire new customers. It is always recommended to partner with a reliable and well-established social media marketing firm. If you concur with this notion and would like to search for a reputed social media marketing agency, Pakistan has absolutely no dearth of options whatsoever. Home to many a reputed Instagram marketing agency, Pakistan is rightly known for its IT prowess worldwide. So, if you’re looking for a Facebook marketing agency in Pakistan, make sure you find the right one that delivers visible results within a short span.

The cost of bad web design

People could develop an opinion about a web page in as early as 50 milliseconds (ms) (that’s 0.05 seconds). A poorly designed site populated with unimpressive design elements and visual clutters will prompt a visitor to hit that “back” button and it goes without saying that the visitor is not going to come back, ever.

A poorly designed site sends an unprofessional image, is damaging to your reputation, and fails to convert visitors into paying customers. Sites that prevent flawless content consumption experience, often get penalized by search engines too.

The need for good design & cost of doing it wrong: Infographic

So, when should I redesign my site?

We often recommend our clients to conduct site wide audits once every six months to spot underperforming pages, find issues in them and if it is design related, change the layout and content presentation format.

Signs your site needs a redesign, NOW!

• Your website’s bounce rate is growing at a steady pace
• If your branding is not connected with the design. For example, overemphasis on any color other than green when you are selling a natural product.
• If visitors are finding it hard to navigate through your site
• Your site is not optimized for hand-held devices like smartphones
• Your company is growing and thus your site needs to accommodate new features and functionalities
• The last time you redesigned your site was years ago
• Your site uses free themes
• You are not employing strong security measures
• Your website loads slowly
• Your UI/UX design is unappealing
• Your site is not optimized for search engines

Before redesigning, think about SEO

Now that you’re ready to give your site a facelift, all you need is a professional designer. But wait. People often go about changing their design without an informed outlook, only to experience a lot of issues later.

One of the most common issues is that a redesigned website could result in an SEO nightmare.

What’s the link between website redesign and SEO

When you redesign a site, you are changing its layout, design elements and nearly everything it was visually based upon. The structural changes can cause modifications to your site’s metadata, and other important content, thereby confusing search engine robots that used to crawl your site and formed a clear picture about the look, feel and engagement aspects of your website.

A changed site can trigger a series of countless SEO issues. But there’s a way to prevent this situation or at least minimize the aftereffects of a site redesign.

How redesigning affects SEO?

Redesign done without SEO in mind, can lead to these major consequences. There could be many more negative impact seniors and listing each of this is nearly impossible.

1. You lose backlinks you struggled to earn
2. You lose quality organic traffic to site
3. Overload of 301 redirects can cause.
4. te to load slowly
5. Your staging site could get indexed confusing visitors and search robots about the originality of content

Simply put, all the hard work you did to shoot up your site’s chances of a favorable search engine slot could get subitizer, requiring you to start from scratch, which means reinventing the entire investment cycle.

No one wants to face this situation, right? So how to redesign a site with seo best practices? This takes us to a set of very important information listed below –

How to prevent SEO issues while redesigning a website

• Set your expectations, predict problems, keep solutions ready 

A redesign project when gone wrong could incur huge losses. Everyone directly or indirectly involved in it should be informed about the possible consequences. Plan early to tackle challenges. This includes describing the process to owners, designers, content creators, developers and even marketing people who are associated with the project. When it comes to planning out solutions, make a list of activities possibly needed from specific teams. For example, the seo team can keep a database of redirects, the content team can rework on the meats etc. Simply put, plan early by visualizing the worst case scenario and keep experts ready to tackle the issue.

• Back up 

Always keep your database and old files secured and handy. Because if anything goes horribly wrong during the redesigning process, or if you plan to revert to the original site structure after redesigning, you know where to look for help.

• Create a list of all published pages 

Redesigning a site can actually impact its URL structure so it’s highly needed that before you hop on it, you download your site’s URL structure which is basically making a list of all the published pages. This is a pretty simple job, and could be accomplished by using  tools like Yoast SEO plugin.

• Try the changes on a no-index temporary URL 

Never attempt redesign on your existing site since it can cause page experience issues for visitors. Instead, set up a temporary URL, copy the presently available content of the site onto the new URL and start making the changes as needed. Make sure your new site is set up to index the right URLs at the right time. Do not (in your worst nightmare) let your unfinished staging site indexed by search engines. It won’t just form a flurry of duplicated content, but also incur a range of costly SEO challenges in the long run.

• Make changes slowly 

Don’t make excessive changes at a time. Reflect the approved changes on the existing site non aggressively. Remember you want to look genuine to search engines. Too many drastic changes too fast can signal something is fishy, and this can eventually confuse search engines resulting in lost traffic and lost reputation.

• Have a redirection strategy 

If you are a webmaster yourself, you may know that keeping the URLs unchanged is a good strategy, but sometimes you may need to set up redirects in situations like when the developer has changed the URL structure, when you are using a different CMS, if you are reorganizing your pages to better suit the changing needs of your audience etc.   For all these things, it’s important (read very important) to have a proper redirect strategy in place, before and after the site redesign.

Make a list of all the URLs that need to be redirected, and then set up the redirection using. Doing this will help Google understand that the site’s URL has got a new address and therefore you won’t lose the SEO benefits you gained. Also, use a tool like Ahref to identify the links that pointed to you, and if possible, contact the webmasters of those sites manually and inform them about the changed URL.

Redirection is a very important step and should be done quickly – possibly within a day to ensure SEO health of your site remains unchanged.

If you are not sure how to set up redirects properly, you can always contact a professional who can help you do the job smoothly. For WordPress users, a plugin can do the job for you.

• Test if things are okay 

When the new site is ready, the first thing is to check for issues. No other tool can provide the best result except search console. Check for possible issues affecting servers, redirects, blocked URLs, blocked by robots.txt URLs, no index, mobile usability, robot.txt corruption etc. Accordingly, try fixing the issues as quickly as possible to contain the possible negative consequences and to speed up better search performance of your recently redesigned site. Do not forget to submit the sitemap to Google.

• Monitor the changes 

Now that your site in its new avatar is ready to wow your audience, it’s a good idea to constantly keep a track of every little development. You could see a temporary drop in traffic, then it’s not the right approach to lose hope and think it was a failed project. Use a tool like ahref to check important benchmarks to judge your site’s seo health. The site audit feature should reveal a lot of things about your site’s present state.

Looking for help?

If you are looking for expert help to fix SEO issues for your redesigned website or if you are planning to redesign your existing site but worried about its SEO health, please don’t look further. Fin-eX Digital Services is trusted by corporations and individuals worldwide for all things SEO.

Schedule a free SEO audit of your site now.

FAQ

Is website redesign strictly technical? 

Yes. A lot of tasks involved in redesigning are technical, so if you are the owner of a website that needs to be redesigned, you should seek an expert’ help rather than planning to do it on your own or use any tool without having sufficient info about using it.

Will a website redesign project poorly reflect on my site’s SEO health? 

It depends how you carry out the redesigning activity. Wrongly done, you risk losing out on traffic and severely affecting the SEO profile of your website.

Does keyword ranking change when a site is redesigned? 

Yes, you may see a temporary drop in traffic, but you can see the exact opposite of it too. Sometimes a redesigning project can enhance a site’s SEO performance. One such case is when a site moves away from an unsecured theme to an SEO optimized theme.

What is the most important SEO thing to consider when redesigning a site?

There’s no order of priority. Every single element detailed in this article is important to make sure your site’s SEO performance is not affected. But in case you ask, we would recommend to keep extra caution with the URL structure, indexing and timing. We’ve tried to detail everything in this article so you can make an informed decision

With the crazy number of online shoppers right now, not having an established website for your business is a bad idea. Young consumers are obsessed with window shopping, and you will miss out on leads if you do not build a good website for your brand. Therefore, targeting your consumers would require that you leverage on the benefits of website development & management services. However, many businesses out there that are doing considerably but do not have a website fail to understand its significance. If you’re one of them then let us take you through why you need a web design company today.

Why is a business website important?

If your potential customers research your business online a professional website comes in handy. A business website contains almost every information about the business that a potential customer might want to know before making a purchase.

According to research, 94% of people stated that excellent web design is the top reason they trust or buy from a website.

The informative content on your website helps your visitors understand your products or services better which further motivates them to purchase.

A brand website helps potential customers to convert fast. If your website is well designed, visitors can quickly add items to the cart and check out without any inconvenience.

Top reasons to build your brand website

The number of internet shoppers has exponentially increased over the past few years, and there cannot be a better reason to have a business website. There are also multiple other reasons discussed in this blog.

1. Building a brand presence

A website is like a digital store for your business. It will help you create a brand image and establish a brand presence in front of your target audience. A well-designed, professional website will help you build a separate brand identity that sets you apart from your competitors.

Your website can be a one-stop destination and platform for potential customers to check out all your products and services and get reliable information about your business. In the about us section, your audience can know about your brand story, mission, vision statement, etc. that will help you build a more meaningful connection. We are a web design company that can help you create a solid brand presence by designing a website that resonates with your brand.

2. Generating leads

There is no limit to the amount of revenue a well-optimized website can generate. When people search online for any product or service and your business website appears on the search results, they are more likely to buy it from you.

You can install plugins to create a sales funnel that will reduce abandoned carts and help you make more sales. Setting up a quality website requires less investment. So, the ROI is always positive. A website also gives you digital space to display ads relevant to your brand.

3. Best customer support

Consumers of today’s generation want 24*7 customer support from the brands they buy from. If you cannot provide them the ultimate customer satisfaction, they are more likely to shift to your competitors. But it is not possible through human efforts alone to be available 24*7 for your customers. It is where the role of a website comes in.

With chatbots you can answer all frequent customer queries through template answers. They can provide all vital information regarding signing up procedures, information about products/services, etc. You can also present other relevant information on the website through FAQs. We are a website development & management agency that can help you with a custom website design that reflects your brand.

4. Announcing important updates

Is your brand soon launching a new offer? Are you planning to offer a midnight sale for a particular event? Updating all these announcements on your brand website is one of the easiest ways to communicate it to your target customers.

Whether you are planning to launch a brand newsletter or give away freebies through contests, you can announce it all through your brand website. A brand website will help you constantly stay in touch with your target audience.

5. Establishing credibility and trust

When you are selling something online, there may be people who might not believe that you have a business because there is no way to cross-check it. But when you have a high-quality, professional website for your business, people automatically feel a sense of trust and credibility.

A business website with smooth navigation, better features, and attractive web design will help to create a good impression of your business. People will find your brand more reliable to buy from.

6. It is a great marketing tool

Marketing right now is just not limited to sales ads. In growth marketing, the goal is to add value to your potential customers so that when they have a purchase need they choose to buy from you.

For instance, if you are a skincare brand, you can educate your target audience about the best skincare practices through the blogs on your website. A website helps you leverage so many digital marketing strategies such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC) advertising, etc.

7. Showcasing your portfolio

Your business website needs not be only limited to showcasing the products and services. You can also use it to showcase all the positive customer reviews and testimonials to generate higher sales. For instance, if you are a travel agency, you can host a video portfolio on your website that captures the travel experience of a family with your agency.

It can include everything from booking the tickets to reaching the destination to the arrangements made by your business. Such portfolios can play a massive role in lead generation as nothing works better to earn the trust of your potential customers. On your website provide a map or directions to your business location or office.

A professional-looking and well-functioning business website is crucial to almost every business right now – online or offline. Without a customized brand website, no business can be successful in today’s world. You can get in touch with our web development company to build the perfect website for your brand.

This is the beginning of the new year, and with it, think to make changes to your old SEO strategy.

You might still be scrambling to formulate a strategy, but you are not alone. But we will guide you through all this how to work on new planning and grow faster.

The search engine continues to grow its algorithms and B2B SEO strategy.

The small business SEO landscape has changed dramatically over the last decade. It is now more competitive and crowded than ever before.

Search engines are a great way to get new customers.

In order to maximize the impact of a small business’ SEO strategy, it’s important to have a strategic plan.

Here are 10 expert tips for small business SEO Strategies in 2022.

1. Develop a Content Strategy
2. Combine Paid Search and Organic Search
3. Optimize Your Website for Social Media
4. Use Analytics Tools
5. Create Quality Content that Links Back to Your Site
6. Build Links from Relevant Sites that Google Trusts
7. Invest in Email Marketing and Lead Nurture Tools for Acquisition and Retention
8. Utilize Local Searches to Reach Customers Close by Your Location or Nearby Locations You Service with Products or Services

Make your website mobile-friendly:

Mobile traffic is on the rise, and it should be your priority to make your website mobile-friendly. Create a responsive design so that it automatically adjusts to different screen sizes.

Focus on organic search traffic- organic search makes up about 50% of all digital marketing referrals, and it’s growing faster than paid search traffic.

Optimize your website for local search through SEO:

There is a lot that needs to be done for small business SEO strategy in 2022. The SEO industry evolves rapidly, and small business owners have to adapt their digital marketing efforts to stay relevant.

With Google bringing local search into prominence, you need to optimize your site for local searches as well as regional keywords. A Google My Business account should be set up and verified with accurate information about the company’s physical location, hours of operation, contact information, and other details.

Integration with social media

Integrating your website with social media helps you gain a wider audience and increases the number of people who see your content by as much as 300%.

Acknowledging mobile

Google’s algorithm considers how users take your website friendly on small screens and how to goof its responsiveness on search engines.

Content Strategy:

The next section provides a framework for developing a content strategy.

A content strategy is the foundation of any successful content marketing campaign. It should be developed by asking oneself questions such as: who is the audience, what are their needs and desires, what topics should you cover?

Combine Paid Search and Organic Search:

This is one of the best possible ways to blend them together for ultimate results. For example, fries and ketchup, sun and shine, chocolate and berries….well, anything. These things are perfect when combined together. Same you can say is the case with paid search and organic search. Thus, in our new SEO strategy in 2022, we suggest combining these two to bring in form organic and paid search effort.

What are the 6 benefits of combining these two?

• Increased visibility: By combining these two, you are going to get better visibility.
• Easier to manage campaigns: If your business is big enough, you can have separate teams for managing both the search marketing campaigns. However, if you are a startup, then it is going to be difficult for you to manage both campaigns separately. Thus, it is better for you to combine them together so that it becomes easier for you to manage them.
• Better ROI: When we talk about the benefits of combining paid search and organic search together, we cannot forget about ROI. Combining these two will help in getting an optimum return on investment.
• Easy content distribution: When we combine these two together and then distribute the content on different channels such as social media channels or email marketing channels or even through paid ads on social media platforms like Facebook or Google ad words; it becomes easier for us to distribute content.
• Better branding: By combining the two together, you are going to get better branding opportunities.
• Better tracking: When you combine paid search and organic search together, it becomes easier for you to track the traffic that is coming from both channels.

So, these were some of the benefits of combining paid search and organic search together. If you are still confused about which channel should be a priority over another channel, then it is recommended to combine these two channels in order to get maximum results out of it.

Pick The Right Keywords And Optimize Your Content For Them

If you want to succeed with organic search, you need to start with keyword research. You should not just go on choosing keywords at random and stuffing them into your content.

Keywords that are relevant to your content are going to help in getting better results with organic search. Keywords are the foundation of any SEO strategy and that’s why it is very important to choose keywords wisely and then optimize your site for them.

You can find out which keywords work best for your website by using a variety of tools, such as Google AdWords Keyword Planner Tool or WordTracker. But even after doing so, it is important to test the keywords on different platforms like Google, Bing or Yahoo!

The first thing that you have to do is identify the keywords that work best for your business from all the possible options available. After finding out those best performing keywords, you need to optimize your blog posts or website for those specific keywords so that they appear in the search results.

There are two ways to optimize your blog posts or website for SEO:

Topic-Wise SEO :

In this method, you create blog posts for different topics related to your blog that rank on specific keywords. These keywords may be the ones you’ve identified or new ones that you have found through keyword research.
It is shown how topic-wise SEO can be used in a business website. For example, if a business sells soccer shoes and they have its own events management system (EMS) software, then it can use its own product as a topic and create blogs around each of its features. There are many other topics and keywords that they can include in their content to bring traffic. In this way, they can customize the content according to the customer’s interests by using different relevant keywords as per the topic.

Keyword-Wise SEO :

Using keyword-wise SEO is a way of optimizing your blog posts or website through the use of a specific keyword. For example, if you want to rank for the term ” soccer shoes,” then you will just add the phrase ” soccer shoes ” in your articles and blogs, and place the keyword in a different way through variations so that it is easily found by search engines.

Use Of Tools For Seo Search:

This process can be done manually by analyzing all the keywords related to your website and adding them to each blog post. Or, you can use tools like SEM Rush, Moz, Algolite etc to find the best keywords for your website. But using tools is not recommended because it creates an abnormal distribution of your keyword density. Moreover, most of these tools don’t provide all-encompassing solutions for finding relevant keywords – particularly when you’re working with thousands of keywords on one site.

Line graphs are used in SEO analysis as they show fluctuations in performance over time (in this case if we compare before and after posting), which makes it easier to understand trends like whether your page has better Performance after or before a specific time of posting.

SemRush

SemRush is a competitive research tool for internet marketing and SEO professionals. I strongly recommend that you use it in internet marketing campaigns because it has detailed search volume, average CPC, keyword difficulty, social monitoring tools and much more useful information.

You need to sign up with SEMrush to use this tool but there is a free version also available which allows you to track up to 500 keywords per month which is enough for most bloggers who are starting their blogging career.

If you are serious about the SEO of your blog then you surely want to track your competitor’s campaigns. And know the methods they are using for getting the maximum out of their blog posts. This can easily be done with the help of SEMrush Keyword Magic Tool. For example, if you type – raspberry ketone in the tool, it will suggest all related terms with a search volume plus the average CPC and competition. The SEMrush Keyword Magic Tool also shows keyword suggestions along with search volume and average CPC.

If you have set up Google AdSense on your blog. You can easily get an idea of which keywords are working out for your blog. Just click on ‘Ad Planner’ and enter your blog URL in the box provided there. ‘Ad Planner’ will let you know which keywords are bringing traffic to your blog along with other details like CTR (click-through rate) etc.

All these and many more are our SEO strategy framework for the highest-ranking websites. These are added new in 2022 with different features. Get a plan for your digital marketing with us and rule over the digital world.

Digital marketing is more complicated than just developing content and uploading it online. If you have been struggling to get the results you desire, we have some fantastic tips for you. Digital marketing provides an inexpensive, yet effective way to advertise. Yet, the struggle for most marketers is how to do it well.

They spend hours developing content. But they do not achieve engagement or conversions. The one thing they do not take into consideration is the customer journey.

Our article looks at five important things to take care of for an effective digital marketing strategy. Strap your seat belt for this ride. You are about to learn a lot. Here we go.

Five Important things for Effective Digital Marketing

1. Get Help If You Need Help

Does every marketer know how to do digital marketing? The short, and honest answer is no. Digital marketing is a concept that started in the 1990s. Any marketer who was operating before then needed to upgrade their skills.

For those who hoped to learn along the way, digital marketing can be a real struggle. If you do not have the in-house capacity, consider outsourcing.

Digital marketing agencies offer in-house marketing services. These include SEO, web design, PPC marketing, content, and email marketing. They develop customized plans that fit the organizations’ requirements.

2. Understand the Customer’s Buying Journey

The customer’s journey goes through three critical stages.

• The awareness stage is where they start to recognize that a problem exists.
• Consideration stage where they are looking for a solution.
• Decision stage where they decide on the solution provider.

Digital marketers must have clarity on each step in the journey. It allows for the development of specific targeted messaging. Talking about product USPs to someone in the third stage will not make sense. That would work well for those in the consideration stage.

It goes back to the quote above of stuffing leads into pipelines. You have all these potential customers lined up in the sales funnel. Yet, you do not understand their unique needs.

Digital marketers must walk the journey with their customers. Only then can they find success in their strategies.

3. Content Marketing Must Walk Hand In Hand with SEO

Search engine optimization (SEO) is any step to improve rankings on the search engines. One of the most powerful ways is through the use of content.

But, take one minute to think about how many companies are doing the same thing. Every single minute someone is posting something. There is fierce competition for a share of voice in the digital space.

So, here are some things you need to do.

• Post as often as you can. A good balance would be at least one article every single week.
• Ensure the content adds value to the audience. Remember to engage by keeping it entertaining and informative. That is why marketers use things like storytelling and case studies.
• Encourage interaction through comments, sharing, and calls for the audience to subscribe.

Content development should no longer be a nightmare for marketers. There are tons of ready-to-use templates available. It allows for easy creation and publishing of material. Teams can achieve higher productivity and better workflow efficiency.

When optimizing your video content for all social media platforms, one shall not forget to explore different types of video posts – Feed posts, Stories, and Live videos. Creating engaging videos for any social media platform is easier than ever with online video editing tools like.

The best way to stay on top of online engagement is to leverage the power of social media videos. Increase your reach by adding subtitles to your videos. Subtitles or captions on video make your content more accessible to thousands of more viewers and make your video content more discoverable.

Read more About SEO Click here.

4. Milk social media for All It’s Worth

To use or not to use social media. That is no longer a question for any modern marketer. It is imperative to take advantage of all platforms available in the digital space.

Are we saying you need to be on every single platform? Not at all, because you need to be where your audiences are. But have a strong presence whichever one you choose. You need to maintain high visibility all the time.

Social media platforms are also fantastic for running campaigns. Take the example of Apple’s UGC shot-on-iPhone campaign. they invited audiences to take photos with the iPhone.

The participants then uploaded them onto the Apple social media feeds. Some lucky few ended up on billboards. As of June 2021, there were over 20 million posts on the Instagram platform alone.

There are tons of other noteworthy social media campaigns to draw inspiration from.

5. Optimize For Mobile, and Use Available Tools

Optimizing your online platform for mobile has so many benefits. First, you provide convenience to millions of smart device users. They get quick access to your services, any time they need it.

Second, Google uses mobile-first indexing when ranking. That means they use the mobile version of your website for indexing.

It could explain why web designers are working with a mobile-first approach. They ensure the layout and elements fit on a small screen. It then becomes easy to scale it onto larger devices like laptops or PCs.

But, you must not compromise on certain aspects on both mobile and desktop devices. Ensure fast page loading speeds and easy navigation. The user experience must be excellent no matter what device the customer is using.

Digital marketers should embrace the use of available tools. These can help with the different tasks, resulting in higher efficiency. Such include:-

• Google Analytics is fantastic for measuring web performance. You get to know who visits the site, and the content they interact with the most.
• Google Search Console will help optimize traffic to your website
• MailChimp is excellent for email marketing
• Hootsuite centralizes social media management.
• BuzzSumo for keyword research, and so on.

Wrapping Up 

Digital marketing can be very effective but only if you do it well. That is why we have shared five of the most effective tips. Understand and develop a customer persona. Next, walk through the buying journey with them. It helps with the creation of targeted messaging.

Also, take advantage of best SEO practices. These include mobile optimization and content generation. For the latter, there are templates you can use to make the process easier.