Digital marketing methods involve the internet, cellular phones, social media, search engines, and several other channels to reach customers. Digital marketing strategies help to increase sales and retention rates. It aids the brand to its target audience and gets to know them. With the help of content, email marketing, and other social platforms, you can attract customers to your business. You can get their feedback about your products and services. Some of the well-liked and popular platforms are Facebook, Instagram, Twitter, and LinkedIn. Almost every brand is present on one of these social sites.

The goal for any business is customer satisfaction. You can reach your customers directly with the help of digital media. Companies use different mediums to reach consumers. Digital marketing has become a need for almost all businesses. As compared to traditional marketing, digital marketing is an updated and modern technique to promote the business. A lot of business setups have entirely moved online e:g, E-commerce. Some of the best marketing strategies for an online business include social media marketing, SEO, affiliate marketing, email marketing, etc.

1- World-wide reach

It makes digital marketing simpler for customers to contact the company from any part of the world. Similar to that it aids in marketing the company to draw in potential customers across the globe. The traditional methods of marketing are geared towards a local market.

Digital marketing offers a variety of websites and services that get the attention of the global audience. Customers are selective and they want to know the details of the item they wish to buy or get. If your company has blog posts and social media accounts, you can engage the customers. You can connect with the specific audience of people from all over the world using the use of digital marketing strategies.

2 Economical

The goal in digital advertising is to reduce time and money for the business and the consumer. The multinational companies are also aware and cautious about budgets. You can choose a suitable digital marketing plan at affordable costs to carry out your project. You can get in touch with potential customers and achieve your objectives in business with properly planned strategies.

Traditional methods of marketing are more costly than the digital methods of marketing. It is possible to can make a profit from your investment after a specific time frame when you promote your company on the internet. It offers much more on a low budget. The digital marketing strategies are efficient and cost-effective.

3- Convenience

If you are buying something the first thing that occurs to your mind is looking for the item or service on the internet. It is possible to can look up the item on your smartphone. Today, people are more inclined to think about digital options to meet their requirements. Everyone, young and old, owns a smartphone that is carried around with them everywhere.

The more details you give regarding your product or company through the web, the better visible your business will be. Customers would want to save time, so they’d prefer to use a digital platform. This is the most effective way to reach the ideal clients who are searching for solutions similar to yours. Digital marketing methods allow your business accessible to anyone.

4 Communication

Customers are the main source of income of every business. In the event that you are a top company, you will retain your prospective customers. It’s possible in the event that you connect to your customers. Digital marketing allows for businesses to communicate with their customers directly. You can get all sorts of negative and positive feedback received from your customers. It can help you to adjust the products and services you offer.

If your customers feel heard and appreciated, they’ll stick to your brand. You can communicate with your customers via reviews, comments or direct messages via the social networks. The best strategy will aid to grow your company.

5 Multimedia

Another way to connect with your customers by delivering the medium of audio or video content. You can catch the attention of your customers effectively using digital marketing strategies. If you have various types of graphics on your web page, clients are more likely to look for your products.

If you include videos, photos and audio to promote your company, it will make it easier for customers to get the message across. This will also give your web page an attractive appearance. Marketing via digital is the sole method to bring this kind or content for your company. There are plenty of software tools to help you make videos or images that are pertinent to your company.

6- Watch

With the aid of digital marketing you can make a log of your marketing efforts. You can monitor the results on your campaign. It can help you to enhance your strategy for business. There is no method to keep an account of the conversions beyond the digital media.

Under supervision, you will get to understand what customers prefer most about your offerings. The tracking system used in digital marketing will help you deliver what customers want. You can monitor the amount of comments, likes and lead generation, as well as the type of content that the user is interested in your company. You can determine the share ratio for your content.

7. Your Business Competitors

Every business is competing. Most businesses are employing digital marketing strategies to manage their businesses online. This is the most efficient method to run an enterprise in the present and, therefore, you should be working on your marketing strategies to stay ahead of your competition.

The majority of brands are using paid advertising such as SEM to manage their campaigns. You can also contact an agency that specializes in digital marketing to help if you don’t know about new trends in the digital world. This will assist you to keep your customers interested. In addition, you can gain maximum reach and followership.

Conclusion:

The importance of digital marketing in business has helped in growth and advancement. Be it a small business or a multinational company everyone, has made their online presence. It is undoubtedly the most efficient way to reach and interact with clients globally.

Search engine optimization (SEO) is an essential aspect of digital marketing for any business looking to increase their online visibility and reach more customers. The process of optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords or phrases can be complex and time-consuming, but the rewards can be significant. A well-optimized website can lead to more traffic, more leads, and more sales for your business. In this blog post, we will take a look at some of the best SEO services that can help your business grow.

best SEO services that can help your business grow.

Keyword research and analysis

A comprehensive keyword research and analysis is the foundation of any effective SEO strategy. This service is essential for identifying the keywords and phrases that potential customers are using to find products or services like yours. A good SEO company will use a variety of tools to conduct research and will take into account factors such as search volume, competition, and relevance. By targeting these keywords in your website’s content, meta tags, and other on-page elements, you can improve your chances of ranking higher in search results.

On-page optimization

On-page optimization includes making changes to your website’s content and structure to make it more search engine-friendly. This can include optimizing title tags and meta descriptions, as well as ensuring that your website’s content is high-quality, relevant, and keyword-rich. A good SEO company will also analyze your website’s structure and navigation to make sure that it is easy for search engines to crawl and understand. They may also recommend changes to improve the user experience, such as faster page loading times or a more mobile-friendly design.

Off-page optimization

Off-page optimization focuses on improving your website’s visibility and authority through backlinks from other websites. Backlinks are a major factor in how search engines determine the relevance and authority of a website. A good SEO company will use a variety of techniques to build high-quality backlinks, such as guest blogging, link building, and social media marketing. They may also help you to identify and address any negative backlinks that may be harming your search engine rankings.

Technical SEO

Technical SEO includes making changes to your website’s code, such as fixing broken links, improving site speed and mobile responsiveness, and ensuring that your website is properly indexed by search engines. A good SEO company will have a deep understanding of how search engines work and will be able to identify and fix any technical issues that may be preventing your website from ranking well. They may also recommend additional features such as schema markup or structured data to help search engines understand the content of your website.

Local SEO

Local SEO is specifically focused on helping local businesses rank higher in search results for location-based keywords. This can include optimizing your Google My Business listing, getting listed in local directories, and building citations. A good SEO company will help you to claim and verify your Google My Business listing, ensure that your business information is consistent across the web, and provide you with a strategy to build high-quality backlinks from local websites.

Content Marketing

Content marketing is an essential component of any SEO strategy. This service focuses on creating and promoting high-quality, relevant content that is designed to attract and engage potential customers. This can include blog posts, infographics, videos, and more. A good SEO company will work with you to identify the topics and formats that will be most effective for your business, and will help you to create a content calendar and distribution plan.

Reporting and Analytics 

A good SEO company should provide regular reporting and analytics to track the progress of your SEO campaign. This can include metrics such as website traffic, conversion rates, and search engine rankings. This will help you to measure the success of your SEO efforts, identify areas for improvement, and make data-driven decisions about your SEO strategy.

Conclusion

In conclusion, Search engine optimization is a powerful and effective way to reach and engage with potential customers online. By implementing a strategic, data-driven approach to digital marketing. Businesses can increase their visibility, generate leads and grow their customer base. For businesses looking for an agency that can help you achieve business goals, look no further than Fin-eX Digital Services. Our team of experts is dedicated to helping businesses succeed in the digital world and we have the tools and expertise to deliver measurable results. Whether you’re looking to improve your SEO, social media marketing or want to run a successful PPC campaign, Fin-eX Digital Services has the experience and expertise to help you achieve your goals. Contact us today to learn more about how we can help your business succeed in the digital age.

Improve your website’s search engine rankings and drive more traffic with our expert SEO services. Our team of professionals will optimize your site for search engines and help you achieve higher visibility and higher conversions.

Social media marketing is a powerful tool that can help businesses of all sizes to increase their online presence, reach a wider audience, and drive more conversions. With the rise of social media platforms such as Facebook, Instagram, LinkedIn and Twitter, businesses can now connect with their target audience in a more personal and engaging way, and promote their products and services to a global audience at a fraction of the cost of traditional advertising methods.

Connect with your target audience in a personal and engaging way

Social media platforms like Facebook, Instagram, LinkedIn and Twitter provide businesses with the opportunity to interact with their customers in real-time and respond to their feedback and questions. This helps to build a stronger relationship with customers and can lead to increased loyalty and brand advocacy.

Cost-effective way to reach a large and diverse audience

Traditional forms of advertising such as television and print can be expensive and may not reach the target audience effectively. Social media platforms allow businesses to reach a global audience at a fraction of the cost.

Track and measure the success of your campaigns

Platforms like Facebook and Twitter have built-in analytics tools that allow businesses to track their reach, engagement, and conversions. This data can be used to optimize campaigns and improve the overall ROI of the social media marketing efforts.

Establish authority and credibility in your industry

By consistently providing valuable information, insights and industry news to your followers, you can establish yourself as a thought leader in your field. This can help to attract more customers and increase conversions.

Drive traffic to your website

By creating engaging and shareable content, businesses can increase the visibility of their website and attract more visitors. This can lead to increased conversions and sales. Social media marketing can also be an effective way to drive traffic to a business’s website. By creating engaging and shareable content, businesses can increase the visibility of their website and attract more visitors. This can lead to increased conversions and sales.

Use Paid Advertising

Social media platforms also offer paid advertising options that can help to drive traffic to your website. These can include sponsored posts, sponsored stories, and promoted tweets.

Use Hashtags

Use hashtags to make your content more discoverable. When you use relevant hashtags, your post will be more likely to be seen by users who are searching for that particular topic. This can help to increase the visibility of your posts and drive more traffic to your website.

Collaborate with Influencers

Collaborating with influencers can be a great way to drive traffic to your website. Influencers already have a large following and can help to increase the visibility of your brand and website.

Reach a specific target audience

Reaching a specific target audience is crucial for any business looking to increase conversions and drive sales. Social media marketing is a powerful tool that allows businesses to reach a specific target audience with the help of targeting options such as demographics, location, interests and behaviors. Social media platforms allow you to reach a specific target audience with the help of targeting options such as demographics, location, interests and behaviors.

Define Your Target Audience

The first step in reaching a specific target audience is to define who that audience is. Consider factors such as age, gender, location, interests, and behaviors. Once you have a clear idea of who your target audience is, you can use this information to create a targeted marketing strategy.

Use Demographic Targeting

Social media platforms like Facebook, Instagram, and Twitter allow businesses to target specific demographics such as age, gender, and location. This means that businesses can reach their target audience with more precision and improve the chances of conversion.

Interest-Based Targeting

Social media platforms also allow businesses to target users based on their interests. For example, if a business sells outdoor gear, it can target users who have shown interest in outdoor activities such as hiking, camping, and skiing. This is an effective way to reach users who are more likely to be interested in the products or services being offered.

Behavior-Based Targeting

Social media platforms also allow businesses to target users based on their behaviors such as purchase history, website visits, and app usage. This allows businesses to reach users who have already shown an interest in their products or services and are more likely to convert.

Retargeting

Retargeting is a powerful way to reach a specific target audience. It allows businesses to target users who have already interacted with their website or app. This could be through visiting the website, adding items to a cart, or even just visiting a specific page. Retargeting ads can be highly effective in bringing users back to complete a purchase or take some other desired action.

conclusion

social media marketing can be a cost-effective way to reach a large and diverse audience. By creating a strong social media presence, creating engaging and shareable content, using hashtags, influencer marketing, paid advertising and engaging with your audience, you can increase your visibility and reach a larger audience. With the right strategy and approach, social media marketing can be a powerful tool for growing a business and achieving success in today’s digital world.

 For businesses looking for an agency that can help you achieve business goals, look no further than Fin-eX Digital Services. Our team of experts is dedicated to helping businesses succeed in the digital world and we have the tools and expertise to deliver measurable results. Whether you’re looking to improve your social media marketing, SEO,  or want to run a successful PPC campaign, Fin-eX Digital Services has the experience and expertise to help you achieve your goals. Contact us today to learn more about how we can help your business

The modern era has allowed data to be an essential resource for business development. Irrespective of the organization’s size, accurate data extraction, and search visibility are crucial. SEO has massive potential for a firm’s growth, and global firms actively invest in it for greater productivity. SEO is an acronym for ‘Search Engine Optimization.’ As the name infers, optimizing configurations to become better visible to consumers is what SEO is. One of the critical benefits linked with SEO is a competitive market edge.

Before we dive into the methodology for recruiting the appropriate SEO and social media marketing service in Lahore, it is crucial to be familiar with the ‘why’ part.

Why Hire SEO Services For Your Business?

The inculcation of Search Engine Optimization into marketing strategies creates a killer combination. Various factors justify the need for recruitment. They are listed below.

1. Complexity
2. Consistency
3. Industry Knowledge

Complexity

It may come as a surprise to many that SEO is complex. Gone are the days when an individual could utilize SEO for results. The modern-day SEO tools boast a comprehensive approach and must align themselves with the ever-changing Google Algorithms. In addition, Artificial Intelligence (AI) tends to be more confusing for a novice. Either way, it is crucial to take the services of an industry-expert agency, as they carry with them an experience that a small business owner does not. An investment in services hiring will yield only results in the long run.

Consistency

Consistency comes next. SEO is not a done-and-busted art but a discipline of ongoing work. There needs to be someone knowledgeable to take up the responsibility, while business owners could focus on other operations. Service providers publish the finest content effectively, optimize webpages instead of Google Algorithms, check for updates, promote digital business via the tool, and much more. What’s more, lead generation and inculcating trendy keywords into webpages is an art, and those who take a comprehensive approach will stand out from the market.

Industry Knowledge

The third on the list is Industry Knowledge. A famous proverb entails, ‘The work suits in the hands of those skilled to do it.’ It is crucial to leverage each platform for the growth of the business; third-party agencies are skilled in the job. They provide a roadmap to successful SEO integration into the business, showcase reports and analytics intermittently, and stay in touch with the latest practices of the SEO industry. Either way, business owners will save time by outsourcing their work.

How to Find the Best SEO Provider?

Searching for an appropriate SEO provider could be a monotonous task. However, there exist some aspects that make the job much easier. They are listed below.

1. Search beyond the Industry Experts
2. Case-Studies
3. Consultation
4. Budget

Search Beyond the Industry Experts

As for Small and Medium-Sized Enterprises, they are searching from a broader view, which is advantageous. It is rife that everyone prefers the top agencies for digital services, but there do exist various organizations that are skilled at their work and maintain sustaining relationships. The search process could be online via multiple platforms or in facial contact.

Case Studies

Reading case studies about SEO providers gives you an insight into their skills and accomplishments, forcing you to construct an informed purchase decision. Results speak louder than words, and case studies are a great deal to be familiar with the advantages and drawbacks.

Consultation

Consulting with different organizations allows for knowledge-sharing regarding which SEO providers they have on board and what aspects to look for. This results in an effective decision-making process.

Budget

The budget sets the tone for the recruitment of services. Top agencies charge a hefty amount than their counterparts. Negotiation skills will put one at an advantage here. Business owners should also seek payment options like installment plans and post-dated cheque to bridge the gap with service providers.

Conclusion

Here, we come to an end. The digital landscape has allowed for a boom in online marketing and SEO services. Search Engine Optimization requires a comprehensive approach and a long-term strategy. Global companies have experienced lead generations due to SEO, and much more will continue to rise in forthcoming years.

The accessibility of smartphones across the globe has ensured a boom in the digital landscape. This landscape has changed the way modern-day business is conducted. Global eCommerce sales have accelerated rapidly, with the zenith recorded at COVID-19 times. There exist multiple platforms for the conduct of eCommerce. One such platform is Shopify. Shopify is a Canadian-based global eCommerce platform that acts as a liaison between buyers and sellers. The Shopify Development Store is the hot topic here.

Shopify Development Store

A Shopify Development Store is a unique platform feature that allows users to scrutinize the themes and apps to set up a Shopify account successfully, be it for personal use or clientele. This feature is free of cost. However, the restrictions cannot test the advanced applications available only on the paid version. Regarding security, the development stores are password-protected, and the information is kept confidential.

As for a Shopify Partner, innumerable development stores can be created for testing purposes – real-time analytics for a shopper is included in this. What is more notable here is the remuneration – for every client a developer refers to, payment in the form of a commission is distributed by the platform to the developer, creating a win-win situation.

Why a Shopify Development Store?

You might be thinking about the reason for opting for this particular platform. The ‘many’ advantages associated with Shopify development stores make it favorable for eCommerce businesses, whether existing or newly launched. The benefits are as follows.

1. SEO Tools
2. Mobile-Friendly
3. Security
4. Payment Gateway
5. Customer Support
6. 3D Product Images

SEO Tools

The first and foremost aspect to consider is the SEO tools. SEO is an acronym for Search-Engine Optimization. These tools ensure higher website or product rankings for the targeted audience by using high-frequency and mid-frequency keywords. Ranking sets the tone for retaining existing and acquiring potential consumers, creating a win-win situation.

Mobile Friendly

Accurate optimization across various technological gadgets like smartphones, laptops, and desktops is the game changer here – smartphone users perceive the themes, text, and interface as accurate. This holds significance, given that global smartphone users have increased exponentially over the years. The portable gadget is increasing Shopify’s daily use, which favors the existence of development stores.

Security

Security is yet another concern for business owners and consumers, and data encryption does the job here – transferring data via codes and ensuring security. In the case of payments, credit card information is kept confidential via certificates. Data preservation creates utilitarianism for all stakeholders, creating a healthy eCommerce environment. After all, who would like personal data to be shared without their consent?

Payment Gateway

A Shopify development store has its payment gateway. The Shopify Payment ensures smooth transactions and handles the returns of consumers effectively. Secure payment is a significant concern here for consumers, and Shopify bridges the gap between vendors and buyers for efficacious sales.

Customer Support

Shopify believes that queries must be resolved as quickly as possible. In a bid to do this, a dedicated team of professionals catering 24/7 increases the trust level in the platform. An eCommerce business facing any issue while creating Shopify Development Store may contact the customer service department via phone or email. Prompt replies by the team satiate the requester.

3D Product Images

Last but not least, we have 3D Product Images. Studies have shown that 3-Dimensional product image increases conversions by a massive percentage and is a source for winning sales. The product looks sharp from all angles and spirals consumer engagement. Individuals thinking of an eCommerce business must consider a Shopify Development Store – in the long run, high sales and better profitability margins occur. Proper planning and smart moves are inevitable, though.

A Need for Web Developers?

Even though a primary development Store can be created without technical knowledge, it is better to outsource the development task to software agencies. Experts know how the platform works and create a development store that aligns with the organization’s goals. The experience allows for better theme selection across various categories to benefit the organization. In addition, the customization of themes is achievable by programming languages, and only a team of experts can deliver accuracy in less time. Posting pictures and getting sales is not rocket science, but implementing SEO tools, profit-maximizing strategy, sales conversions, thematic impact, and all the necessary analysis drive growth and ensure the scalability of the business.

Employing a third party is a worthwhile investment for small-scale and large organizations in the long run. However, if someone is short of funds, he would require much time to drive business slowly.

Conclusion

Here, we come to an end. Shopify is famous for its services worldwide, and a Shopify Development Store is a prime example of this. Creating a development store is a boss move, with a high probability of scaling over the years.

.Any social media strategy worth its salt needs to be measured properly. Yet you might be surprised by how many marketers don’t think to look past the data found on the ‘Overview’ tab.

While no one would argue about the importance of keeping track of those stats (that’s why they’re right up front), there’s more valuable intelligence to be gathered by doing a deeper dive.

Let’s look at the top platforms and find out the best social media metrics you should track for each one to boost brand awareness and improve social media ROI.

Facebook Metrics – The Basics

Facebook (owned by parent company Meta) is still the most popular social media network out there according to Statista despite competition from newcomer TikTok and second-place YouTube. For businesses, Facebook offers a range of advertising options that are highly targeted and have a broad reach. So how do you use Facebook analytics to grow and engage?

1. Facebook – Engagement

Engagement measures the number of times people took an action on your post. Actions include clicks, shares, comments, or reactions.

This is a valuable metric to gauge how much your audience likes your content. Learning the kinds of posts that people engage with will help inform your content strategy. Better engagement also helps your post reach more of your followers’ newsfeeds.

2. Facebook – Reach

Reach indicates the number of people who have seen your post. Changes to Facebook’s algorithm have made it more difficult to have messages seen organically. So, even if a business has a large number of followers on Facebook, it doesn’t mean its posts will be visible to many of them.

You can access topline reach information on the ‘Overview’ tab of your Facebook Insights page and get more detail in the ‘Reach’ tab. This is a useful metric to help show the number of individual people who saw your campaign or content.

3. Facebook – Impressions

While reach is the number of people who saw your post. Impressions are the number of times your post was seen. If an individual saw a single post on three different occasions, that individual represents an increase of one in the reach figure and an increase of three in the impressions figure.

To see impressions data, go to the ‘Posts’ tab and choose ‘Impressions: Organic/Paid’ in the drop-down menu. This metric allows you to understand how many times your ad was shown.

If you divide your impressions by your reach you will get your frequency metric. Which is the average number of times a person saw your ad. This can be helpful when trying to determine ad recall or brand uplift.

4. Facebook – Page Likes and Followers

Facebook likes and followers are important audience measurements. Likes are people who have identified themselves as a fan of your page, whereas followers have indicated a desire to see posts from your pages on their newsfeeds (although the algorithm does not guarantee that they will).

It’s important to keep track of your audience size to make sure you are not losing more fans than you are gaining.

Twitter Metrics – The Basics

Despite ongoing changes at Twitter, it’s a platform that can offer a lot to marketers and brands. Its real-time nature means hashtags can trend quickly and companies can leverage tweets to raise brand awareness and drive engagement. Let’s look at the metrics to look at using Twitter analytics.

1. Twitter – Tweet Impressions

This metric is the number of times the tweet was shown, either on your followers’ timelines, as the result of a like, or in a search. This data can be found by selecting ‘View tweet activity’ in your Twitter analytics and can help show how your content or campaign has been pushed out to audiences outside of your follower list.

2. Twitter – Engagements

On Twitter, engagement is any action a user has taken on your tweet, including clicking on a link, retweet, reply, and like. This measure indicates whether or not your tweet motivated someone to find out more or to share it with others. You will find engagement data under the ‘Tweet’ tab. Having more engagements is a good sign that people like or want to interact with your content.

3. Twitter – Top Tweet

On the account homepage in Twitter analytics, you’ll find the top tweet for the current month. That’s the tweet that has earned the most impressions and includes the top card tweet (includes a card) and the top media tweet (includes a photo or video). It’s an important indicator of what works well with your audience, be it the type of content, the hashtag used, the day and time of the tweet, or a combination of some or all of those factors.

4. Twitter – New Followers

‘New followers’ is the tally of new people who have chosen to follow your Twitter account during the past month. Choosing to become a follower shows a greater connection to your brand than retweets or likes do. This is a useful key performance indicator (KPI) for your brand’s overall performance in growing your audience.

5. Twitter – Top Follower

The top follower is the follower with the highest number of followers of his or her own who has been following you during the last month. Your top followers are the ones who have the greatest potential to spread your tweets to others by liking or retweeting them.

6. Twitter – Top mention

This is the tweet in which you were tagged with the most impressions using your @handle. The users behind your top tweets are often good candidates for possible influencer marketing campaigns as they have a significant number of followers and are engaged with your brand.

Instagram Metrics – The Basics

Over two billion people use Instagram once a month, making it the fourth most popular social app worldwide according to the Business of Apps. With a new focus on video formats, Instagram can be an effective platform for brands looking to drive brand awareness and engagement, especially among those over 35 years of age. Let’s see the top metrics to keep an eye on using Instagram analytics.

1. Instagram – Impressions

This is the number of times your post was shown to your audience. Instagram analytics breaks down this data further by showing the impressions that came from hashtags, from home, or  profile. Good hashtag use will help improve your post impressions.

2. Instagram – Reach

Another key metric to gauge campaign or post-performance on Instagram is reach. This refers to the number of individual users or unique accounts who saw your post.

3. Instagram – Content interactions

This looks at the actions people take when engaging with your content including likes, comments, shares, saves, and replies. This is the total number of user actions taken directly on your post.

4. Instagram – Explore

Instagram’s Explore feature allows users to find new, relevant content from accounts they may not be currently following. It works by Instagram’s algorithm curating content based on similar accounts or content interacted with and includes photos, videos (see a guide to IG video formats for more information), Reels and Stories. Instagram’s insights will show the number of users reached through the feature who are not currently following you.

5. Instagram – Accounts reached and accounts engaged

These metrics show engagement with your feed and posts. Accounts reached is the number of unique accounts that have seen your content at least once and includes social media demographics such as top countries, top cities, top age ranges, and gender.

Accounts engaged refers to the number of unique accounts that have interacted with your content and provides a breakdown (like above) of each.

Pinterest Metrics – The Basics

Pinterest is the place to be for brands that share great images or visual content. With the majority of users being female, it’s ideal for companies that want to appeal to that audience and is particularly good for fashion, beauty, decor, DIY and food brands. Let’s look at the key metrics to focus on using Pinterest analytics.

1. Pinterest – Pins

Pins are bookmarks that people use to save content they love. These can be videos, images, or products. Pins are searchable and clickable so marketers can use them to drive people to a website or landing page to drive engagement and conversions. Tracking the number of pins shows you the average amount of daily content pinned from your website so you can understand pin clicks and click rate.

2. Pinterest – Saves

Once known as repins, the Saves feature allows people to pin or save your content onto their boards. This then allows followers to see it in their feeds and gain your content greater exposure and reach. Tracking the average number of daily saves is a good way to see how your content is performing.

3. Pinterest – Impressions & Engagement

Like any social media network, impressions and engagement are important metrics to track on Pinterest. These show you the performance of your visual content on the platform. A high Pin impression rate means your content is resonating. The Engagement metric shows the total number of engagements your Pins get such as saves, Pin clicks, carousel card swipes, collections clicks, and Idea Pin forward/backward swipes.

4. Pinterest – Top converting pins

This is a useful metric to track as it tells you which content is performing well and can allow you to dig deeper to find out why. Is it because it is a video or does it offer a solution to a problem or is it linked to an influencer?

TikTok Metrics – The Basics

As the newest platform in town, TikTok has gained over 1 billion users in just 5 years and made $4.6 billion in revenue in 2021 alone according to the Business of Apps. This popularity is down to its easy-to-use platform and entertainment value.

It’s also a platform that allows users and brands to go viral, gaining followers and raising brand awareness along the way. Forecast to undergo change to its usability for businesses in 2023, let’s look at the metrics that you should track on TikTok (make sure you have a Business account to access analytics).

TikTok divides its analytics into four tabs:

• Overview
• Content
• Followers
• LIVE

1. TikTok – Overview

The ‘Overview’ tab allows you to see a range of metrics in one place including Engagement, Followers, and Content. It’s a great way to get insight into the key metrics for your TikTok account.

Here, you can see video views and profile views (which show how many people looked at your profile and is good for brand awareness if that’s a KPI for your business). It also shows data on shares, likes, comments and followers.

2. TikTok – Content

The Content tab is all about the performance of your video content. It provides data on total video views and trending videos along with likes, comments and shares on a video.

It can dig deeper by telling you the total play time and average watch time along with the reached audience and the number of people who watched the full video. These metrics will help you understand what video content is engaging your audience.

3. TikTok – Followers

This tab will tell you more about who your followers are. It includes details on gender, location and follower activity which tells you when your followers are active. There is also videos your followers watch and sounds they listened to.

4. TikTok – LIVE

Live video is a big part of TikTok and is a great way to drive engagement and earn rewards or get free gifts like Diamonds. The tab shows metrics such as total views and time along with viewer count and unique viewers.

5. TikTok – Hashtag performance

People love hashtags on TikTok and so monitoring performance can be helpful. Hashtag views shows the number of times a hashtag has been watched. You can also search for a hashtag in the ‘Discover’ section to get an idea of what’s popular or trending.

You can read ‘How to Use Hashtags Effectively on Social Media’ for more information or tips.

LinkedIn Metrics – The Basics

LinkedIn turns 20 next year and it has evolved to be a popular social media platform with over 875 million users worldwide. Seen as the leading B2B platform, it’s also a place where people can build and advance their careers. Let’s find out how to use LinkedIn analytics to track the performance of your B2B campaigns.

1. LinkedIn – Visitors

Visitor analytics will show you who is visiting your page and help you spot dips and peaks to see what content is resonating. Use filters here (page views, dates, unique visitors) to dig down into your visitor profile like job function, seniority, company size, and industry.

2. LinkedIn – Followers

The Follower feature on LinkedIn shows you the sources and demographics of those who follow your company page. This metric will let you know who is following you and the best ways to engage with them.

3. LinkedIn – Impressions & Engagement

Impressions are the number of times your post has been seen. This metric is important as it shows you how many times your content is seen and increases the probability of an interaction with it. Also, track unique impressions as it counts the number of unique LinkedIn users that see your post.

On LinkedIn, the engagement rate is calculated by adding the number of interactions, clicks, and new followers gained, divided by the number of post impressions. Including this in your analysis will give you an overall picture of how content is performing.

4. LinkedIn – Competitor

This feature is under the ‘Analytics’ tab (currently limited to some users) and can compare follower metrics and organic content metrics. It will help you gain insight into your competitors’ followers and find out more about the type of content that works for them.

Next Level Social Media Metrics

With extra digging and calculation, you can gain some more valuable data and formulate digital marketing KPIs to help quantify how well your social media strategy is performing from an awareness, engagement, and customer satisfaction point of view. Let’s look at five next-level metrics for social media marketing that you should consider tracking.

1. Follower Growth Rate

It stands to reason that as internet access continues to grow worldwide, brands can expect to see a proportional rate of growth in their social media audience. So, quantifying the speed at which your brand is gaining followers is important, as is comparing your growth rate to your competitors.

This represents a shift in thinking from asking “How much is our audience growing?”, to asking “How fast is our audience growing?” If you see a flattening of your social media audience growth rate, it may indicate that you need to take action to counteract the trend.

To calculate your audience growth rate, add up your net follower growth on all platforms for the previous month. Divide that by your total audience on all platforms and multiply that by 100 (to get it as a percentage).

For comparative purposes, you could think of doing the same calculation on your competition’s social media platforms.

2. Social Share of Voice

Social Share of Voice (SSoV) compares social media mentions of your brand in relation to all of your competitors. It’s a useful way to see how visible, how relevant, and how ‘top of mind’ your brand is within the marketplace.

Begin by measuring all direct and indirect mentions of your brand during the month, using your handle or your name, across all social media platforms. (Social media monitoring and analytics tools can simplify this process.) Do the same for your competitors. Divide your total mentions by the total mentions for all brands (including your own) and multiply it by 100 to arrive at your share of voice percentage.

3. Amplification Rate

Amplification rate is the ratio of shares per post to the number of overall follower. So it shows the rate at which followers share your content. It’s a KPI that reveals your audience’s willingness to be associated and engaged with your brand.

The higher your amplification rate, the more your followers are expanding your reach for you. You can calculate the amplification rate by dividing a post’s number of shares by your total number of followers and then multiplying by 100 for a percentage.

4. Virality Rate

There’s far more to measuring the quality of a post than the number of likes it has received or the number of times it was shared. One post’s ability to go ‘viral’ is reflected by calculating the percentage of how much it was shared out of the total number of times it was displayed. The calculation is simple: the total number of shares is divided by total impressions and multiplied by 100. This is the virality rate.

Let’s say that one post got 400 likes but it was shared by 2,000 of the 20,000 people who saw it. This shows more potential than another post that received 1,000 likes. But was only shared by 2,000 of the 200,000 people who saw it.

5. Social sentiment

While social share tracks your share of the conversation on social media, sentiment tracks feelings and attitudes. So when people talk about your brand online, do they say things that are positive or negative?

Calculating social sentiment requires analytics tools that can process and categorize context and language such as TalkWalker

Upgrade your social media analytics powers

If you use social media marketing (as most brands do), it’s essential to understand the data behind the content. DMIs social media marketing will give you the in-depth knowledge and we will increase your online presence.

THE MYTH

Human nature dictates us to be more inclined towards things that yield instantaneous and explicit benefits. On the contrary, things that may prove to be implicitly beneficial, that too, in the long run, do not generally find many takers. This holds true for businesses too. Many new and small businesses choose to believe that it is an utter waste to be spending time and resources on activities that do not directly benefit and help them grow. This is precisely the reason not many businesses invest in social media strategies such as LinkedIn marketing services, Facebook marketing, etc. New businesses going

THE TRUTH

The truth has always been far from the myth. In the context of the situation being discussed, the truth is that initially social media makes your business grow with a slow pace. The important point, however, is that irrespective of the pace, social media does help it grow. If this is the truth, why, then, don’t people believe in it or act upon it, is what you would ask. Well, the fact is that because it is challenging to quantify the impact of social media on the growth of your business, therefore, businesses, especially small and new ones, are reluctant to believe that an effective social media strategy could transform ‘likes’ and ‘retweets’ into rupees and paise. However, to fully capitalize on the benefits of social media, businesses must plan to invest in some of the best social media marketing services in Pakistan.

Five Ways Social Media Helps Your Business Grow

It is well known that any form of online marketing, including social media marketing too, is all about approaching the target audience via any digital platform. Here are the ways social media facilitates promoting and furthering your business interests: –

Wider access – 

Social media platforms allow businesses to promote the message about their company or products successfully. Such a far-reaching added value offered by the various social media platforms enables brands and businesses to approach millions of clients worldwide. The most widely used social media platforms for business promotion and brand awareness include-

• Facebook
• Instagram
• Twitter
• LinkedIn
• Pinterest

Social media word-of-mouth marketing –

What if your existing customers or consumers (those in love with your brand) became your brand ambassadors and verbally vouched for the goodness or quality of your products or services before those who’ve not yet used them? It would amplify your brand awareness, wouldn’t it? Now imagine the same phenomenon unfolding on social media instead of being verbal. The amplification of your brand awareness would increase manifold. Well, this is precisely what Word of Mouth Marketing (WOMM) is all about and is perhaps one of the best marketing tricks available.

Engaging with existing and potential customers – 

Social media posts and marketing activities aimed at sparking the interest of consumers often get the social media audience to interact and engage with your brand. Engaging with your existing or potential customers on social media is akin to having a conversation with your target market.

Oblivion does the trick – 

Social media marketing differs from traditional advertising in that it is short, specialized, and highly targeted. It is for this reason social media advertising tends to make the audience more responsive since they’re often unaware that they’re being served with an advertisement.

Leverage the power of LinkedIn for corporate marketing – 

Although originally engineered for the business owner and employee networking, LinkedIn does incredibly well when it comes to Business to Business (B2B) lead generation. This makes LinkedIn one of the most effective B2B marketing strategies.

All in all, social media helps your business grow as it offers the following to a business or corporation: –

1. More potential customers
2. Increased customer acquisition
3. Increased CTR
4. Higher conversion rate
5. Customer retention

The Doable

Neither believing in the myth nor blindly accepting the truth; all you’ve got to do is be active on social media and make it work in favor of your business. Here are three ways you could capitalize on the immense potential of social media to grow your business: –

Generate and post excellent as well as relevant content – In order to increase its social media visibility, it is imperative for a business to create pertinent content worth offering to its targeted consumers.

Never forget to include a Call to Action (CTA) in your social media posts – For increased customer acquisition and better customer engagement, always make sure to have the Call-to-Action statement at the end of your post.

Respond to feedback – Whether it is a compliment, suggestion, or complaint, do respond to every feedback as soon as possible. For unfavorable comments, try to come up with a constructive response. Avoid participation in arguments in the comments thread.

Use flash promotion marketing – Gaining social publicity becomes a lot easier if one employs flash promotions or regular discounts. Such promotions prove highly effective at getting people to talk about your business, creating a regular following on social media, and recognizing your brand’s most loyal and devoted fans and customers.

Amalgamate traditional marketing tactics in social media strategy –To obtain unique and unparalleled results, try using traditional marketing tactics in your social media strategies. For example, a social media platform (an online utility) could be used to promote live webinars, podcasts, seminars, etc. (offline activities).

The Key Takeaways

Social media possesses gigantic potential when it comes to promoting your business. However, because of the vastness of the ocean called ‘social media’ and the strategies and tactics employed there to acquire new customers. It is always recommended to partner with a reliable and well-established social media marketing firm. If you concur with this notion and would like to search for a reputed social media marketing agency, Pakistan has absolutely no dearth of options whatsoever. Home to many a reputed Instagram marketing agency, Pakistan is rightly known for its IT prowess worldwide. So, if you’re looking for a Facebook marketing agency in Pakistan, make sure you find the right one that delivers visible results within a short span.

Off-page SEO makes your site the World Wide Web, which means more visibility can make it as popular as possible. On-page strategies also help us achieve search engine visibility. But off-page search engine optimization strategies will aid in improving your site’s ranking in SERP.

Here are some off-page SEO strategies to improve your search engine rankings.

1. Contribute as Guest Author

There are lots of good and quality sites that are available to guest articles from various writers. Compose a remarkable study piece and send the content into a guest article. Do not concentrate on the number of links but just focusing on connections.

2. Create shareable articles

Great Content Always King in Search Engine Optimization Creating excellent and shareable articles is a fantastic way to create increasingly more organic backlinks to our site or blog. Research frequently and keep your content fresh and current.

Best Content Marketing Step By Step Tips & Tricks.

3.  Influencer Outreach

If you have created content worth discussing, do not be afraid to reach out to powerful individuals in your business. You ask them to confirm your blog and request backlinks from your blog. Be sure that you get links from fully relevant domain names.

4. Social Networking engagement

A significant off-page search engine optimization plan is social networking participation. If you would like to produce your enterprise, blog or Website popular, participate with individuals from multiple social networking platforms. Possessing a social networking presence can allow you to grow your organization and help you get more backlinks.

12 Effective Social Media Post Content Ideas To Boost Your Business.

5. Forum Submission

Take part in search forums linked to your site and business and associate with this particular community. Response in threads, answer people’s questions and provide your information and suggestions.

6. Social bookmarking websites

Social bookmarking websites are a number of the top platforms to advertise your site. When you bookmark your page or website article on popular social media bookmarking sites you get high traffic to your page or site.

7. Submit the site directory

Directory admissions always work to make backlinks. Opt for a productive directory and choose the right category. It takes quite some time to deliver fantastic benefits, but these outcomes are printed for quite a very long moment.

8. Video Submission

If you would like to popularize your movies, see popular video entry websites. Give a correct name, description, label and reference connection. This is only one of the most well-known methods of getting quality backlinks since most video entry sites have high marketing.

9. Article submission

Publish your articles to some top PR article submission directory. You can link to your site. Ensure that your content is unique and of higher quality. Reject low-quality articles and content which comprises more keyword stuffing. Pick the best class and provide your articles with a fantastic title.

10. Google My Business

Google My Business is just another Google product at no cost. Optimize this stage for the greatest local search engine optimization rankings. There’s n number of posts in which you can optimize the hyperlinks and hyperlinks in the articles, and from that point, we could create adequate social traffic and brand awareness.

11. Question and Answer

One of the best strategies for question and answer sites is to get traffic. Combine high PR inquiries and reply websites and search for queries related to your small business, site or site and then answer these questions. Give a link to a site that can allow you to attract more visibility.

12. Document Sharing

Create fascinating documents associated with your enterprise or blog. Documents must have a unique article and be in  PPT or PDF format. Publish these files to the document-sharing site.

13. Image Submission

Share your photographs on popular picture submission sites. Please personalize with the proper URL and name tag before submitting your images. Before submitting your pictures, check they have the appropriate word, description.

14. Submit infographics

Produce creative infographics. Nowadays, infographics are getting to be popular online. Submit your infographics to the infographics submission site, and supply reference links to a page or Website. Image size varies with different sites.

15. Web 2.0 Submission

Web 2.0 is just another approach where we could make subdomains on the site of greater domain authority. For example  tumblr, blogger, WordPress, medium.com, etc.

Greatest Strategies for Web 2.0:

• Share good articles
• Make traffic to get a printed article
• Update the Website regularly

Conclusion

Proper off-page-seo and on-page-seo strategies will give your site a much better ranking in SERP. We have best off-page SEO and on-page SEO experts who can help you to optimize your websites.

A search engine optimiz ation (SEO) strategy has an average close rate of 14.6% compared to traditional marketing’s close rate of 1.7%.

But those kinds of numbers don’t just happen on their own. You need an effective blueprint to craft a strategy that drives results — and that blueprint is called an SEO roadmap.

Keep reading to get the inside scoop on how to create an SEO roadmap for 2022 that will drive revenue for your business! What is an SEO roadmap?

An SEO roadmap is a strategic plan you use to keep your SEO techniques organized and on track. Think of it like an action plan. It details the tasks and techniques you will implement, along with when and how you will implement them. It’s a perfect way to keep your entire team on the same page to ensure your strategy drives the best results.

How to create an SEO roadmap in 2022

Creating an SEO action plan is the best way to implement and manage a strategy that boosts your search engine rankings and drives traffic to your website.

Here’s how to create an SEO roadmap in 2022:

1. Consider your business goals
2. Choose your SEO techniques
3. Consider what tools and resources your team will need
4. Assign specific team members to each task
5. Make a timeline to keep your team on track
6. Continuously measure your website’s performance

1. Consider your business goals

Your SEO strategy should help you achieve your overarching business goals. Do you want to attract more people to your website? Want to help more local searchers find your store location?

Think carefully about what you want to achieve. Then, consider how your SEO strategy will help you reach those goals.

2. Choose your SEO techniques

Now that you’ve thought about your business goals, it’s time to choose your SEO techniques. Like we talked about above, you want to choose SEO tactics that will help you reach your goals.

There are several SEO tactics you can implement, such as:

• Local SEO
• Keyword implementation
• SEO content creation
• Link building
• Voice search optimization
• Mobile-friendly optimizations
• User experience optimizations
• Page speed improvements
• And more

For example, if you want to drive more foot traffic to your physical store location, you’ll want to implement a local SEO strategy.

Or perhaps you want to increase your brand awareness and drive more traffic to your website. An SEO content strategy can create more opportunities to rank at the top of the search results when your target audience needs answers and solutions.

3. Consider what tools and resources your team will need

The next step for how to create an SEO roadmap is to consider what tools and resources you’ll need to implement and manage your strategies.

SEO tools and platforms are essential to your strategy’s success. They can help you lay a strong foundation to set your strategy up to drive revenue right from the jump.

4. Assign specific team members to each task

Now that you’ve established the SEO strategies you want to implement along with the tools and resources you need, your next step is assigning team members to each strategy and task.

Suppose you want to implement multiple SEO techniques, like content, local SEO, or technical website optimizations. In that case, you’ll want to specify who will make those implementations in your roadmap. This keeps your entire team on the same page and everyone will understand their role.

For example, if you’re creating SEO content, you can specify who will write, edit, and publish your content. And if you’re making web design optimizations, you can assign team members who will optimize your site navigation and others who will make your website mobile-friendly.

5. Make a timeline to keep your team on track

Making a timeline for your SEO roadmap strategy is critical. It gives you and your team a deadline to keep your work focused and on task.

First, choose a period of time for your roadmap. Depending on the strategies you want to implement, this could range from just a month to over a year.

You can then further segment your timeline into phases. For example, if you’re creating SEO content, you can set a timeline to publish 30 new pages each quarter.

If you can’t implement all your strategies at the same time, consider prioritizing the tasks with the most potential to drive revenue for your company first followed by your less-urgent tasks.

6. Continuously measure your website’s performance

The last step in creating your SEO roadmap strategy is to establish a schedule in your roadmap to track your website’s performance.

For any SEO strategy to be successful, you need to improve constantly. And to improve, you’ll need to continuously measure your website’s performance in the search results.

By tracking your SEO results, you can better understand which techniques and strategies drove the best results for your business. As a result, you can identify any problem areas and optimize your strategies to ensure they always drive the best results for your business.

There are plenty of platforms and tools available that make tracking your SEO performance a breeze. Google Analytics helps you easily keep track of your web traffic, along with valuable audience data.

You can also use advanced marketing technology.

Why do you need an SEO roadmap?

There are many reasons why you need an SEO roadmap, including:

• Keeping your SEO strategy organized and on track
• Building a strong foundation to set your strategy up for success
• Answering any questions from your team or management about your SEO plans
• Keeping your team on the same page about their tasks and goals
• Optimizing your SEO plans to consistently drive revenue

Your roadmap is essentially your SEO blueprint. It holds all your plans, including the strategies you want to implement, the tasks you need to accomplish to achieve your goals, and the resources you need for success.

Without a plan, you’d just be throwing random techniques at the wall to see what sticks, which ultimately won’t drive revenue for your company.

Build an SEO roadmap that drives revenue with Fin-eX Digital

Need help building an SEO roadmap strategy that helps you outshine your competitors in the search results and drive more traffic to your site? We can do that.

Fin-eX Digital Services is an award-winning SEO agency specializing in crafting personalized SEO strategies that drive incredible results for our clients.

Is your business next in line to drive results? Contact us online or call us at +92 307 0077759 to launch your personalized SEO strategy!

Some SEO topics are speculative, and keyword cannibalization is one of them. Different opinions exist: some people say it is a serious issue, whereas others are not even sure about its existence.

So, what is keyword cannibalization? Does it really impact a website’s ranking? Let’s take a closer look at the phenomenon and find out when it is an issue and when it is not. In case it is, we should know how to detect and fix it.

What is keyword cannibalization in SEO

Keyword cannibalization is a ranking issue when several pages from the same website compete in search results for one keyword, hurting each other’s ranks. Keyword cannibalization occurs when different pages appear to be optimized for the same query, and Google cannot identify which of them is more relevant. As a result, these pages compete with one another in organic results, and none of them can get to the top positions.

The SEO term was coined from the marketing concept of product cannibalization: this is when a company loses in sales because it has introduced a new product, replacing an older one.

The pretext for inventing this term appeared in the early era of search optimization. In those times, people believed that it would be easier for their websites to rank if they created many pages targeting the same keyword.

Further on, Google introduces several updates, one of them called the Site Diversity Update, seeking to limit the presence of a single domain in one SERP. This improvement aimed to diversify search results and increase organic competition.

At present, host crowding and domain clustering filters prevent multiple same-domain pages from appearing in the organic listings. In the past, you could find five pages from the same domain in the top 10. Today, Google shows two pages from the same domain on a SERP, in rare cases a little more.

Today, search engines can define quite precisely what a page is about. Moreover, search engines go far beyond keyword density, guessing the search intent and pages’ relevance to a query. If Google finds several relevant articles on the same website, it will show them in the SERP. But would those pages cannibalize each other? Well, it depends.

What is NOT keyword cannibalization

An average page occupying the first position on a SERP for a popular keyword can also rank for about a hundred other keywords. No wonder the landing page may intersect with other same-domain pages targeting similar or the same keywords.

How to detect keyword cannibalization on a website

Now, let’s look at the cases of keyword cannibalization that turn out to be a problem that ruins SEO efforts. In such cases, your ranks may suffer as well as CTR, conversions, and other crucial site metrics. The most dangerous thing about keyword cannibalization is that it is hard to notice it immediately.

The simplest way is to run the site: search for your keyword. Google will show all your site’s pages drawn into the SERP by this query. Take notice of the URLs with similar titles and content.

Once again, you can search for your keyword and remove the domain clustering filter, setting the value to &filter=0 with the search. It will reveal more pages in the SERP triggered by the query. This can be a clue to where to make changes for each page to start showing up on its own.

If you need supportive evidence to prove keyword cannibalization is in action, you can check your ranks and spot cases when multiple pages are ranking for the same queries. Next, you should find out whether the pages hurt each one’s ranking.

Briefly, you will be looking for multiple pages ranking quite low for the same query in the SERPs and changing their positions frequently.

This task may look somewhat complicated unless you have a ranking tool for it.

How to fix keyword cannibalization

There are several ways to fix SEO content cannibalization. You might need to use any of those that suit your case or combine different methods.

Consolidate pages

This method fits when you have several pages on the same topic. Analyze their content to select interesting details on each page. Then rewrite the landing, taking the most useful content and merging these pages into a better in-depth piece.

You may delete the unneeded pages. However, if they have some ranking power, it’s better to set up proper redirects to the new landing page.

To make your landing page more relevant to the target keyword, use SEO writing tools to increase their chances for optimization success. Content Editor in WebSite Auditor is a nice solution to help you do this. Just paste your existing URL or add a new one and paste the target keyword. Content Editor will give you all the helpful data based on the competitive analysis of the top 10 ranking results.

Add internal links to increase a page’s prominence

Internal linking is crucial for getting SEO done right. It shapes a website structure and helps search engines better understand the importance of site pages. The more backlinks a page has, the more prominent it seems.

Fix duplication issues

Duplication issues are not strictly about keyword cannibalization as such, but it works similarly: search engines cannot figure out which page to show out of several identical. Of course, Google may try to identify which page is the main one. But it will also take a bit longer for Google to discover and sort out all these duplicated pages.

Make certain that your site is clean from duplicate issues by.

In certain cases, often happening on e-commerce or multi-locale websites, duplicate content can be fixed by canonicalization. The rel=”canonical” tag tells search engines which page from several duplicates to show in the SERP. Moreover, the canonical tag consolidates link signals for similar pages into a single URL.

Thus, make sure to use the right canonicals to show search engines which pages you want to appear in the search results. Here Google provides detailed instructions on how to define canonicals.

Why keyword cannibalization is bad for SEO

Let’s take a closer look at the negative aspects of keyword cannibalization. So, why is keyword cannibalization so bad for SEO? Some of the reasons are that it leads to:

• Loss of traffic and conversions. As your landing page competes with another one in a SERP, it will undoubtedly receive less traffic and, consequently, fewer conversions.
• Loss of content value and website authority. Seeing too many pages from a website on the same topic, especially when they appear thin and insufficient, users lose trust in the expertise and authority of the site creators. And so does Google.
• The dilution of link value. Several pages optimized for the same keyword — intentionally or not — will receive less ranking power from links. This way, the link juice gets split between multiple URLs instead of being consolidated into one.

This negative impact will eventually make your SEO efforts just a waste of time and resources. So, the best approach here is to audit your pages for cannibalization issues, fix them, and try to prevent them in the future.

How to prevent keyword cannibalization

Whether you are just starting to build a website or thinking about creating a new page, you need to foresee cannibalization occurrences at the very beginning.

1. Research keywords with a focus on intent.

So when you search for target keywords for a new landing page, think about what intent a chosen keyword bears. In the process of creating new content, make sure to cover this intent. This will increase the probability that the landing page will be found relevant for this keyword.

2. Analyze SERPs for intent and ranking factors.

SERP analysis is closely connected with the previous point. Before creating a piece of content for a landing page, analyze the SERP for the target keywords. This step will save you lots of time and effort in the future.

Examine what types of content are shown at large for a given keyword. What intent does it cover? No wonder it would be hard to rank well for an informational search query if your content covers transactional intent, etc.

3. Track keyword positions.

Keyword mapping is an often underrated but great solution. Together with a content strategy, it may help you prevent keyword cannibalization and understand what content you will need to create in the future.

You may use a keyword mapping spreadsheet with your existing pages and assigned keywords, combining them with a content plan.  Or, to make it simpler, use the keyword mapping tool.

4. Audit your site regularly.

Site issues are generally a heavy drawback for SEO. Many Tools lets you run regular site audits: just set up an automated task to run a check-up on autopilot, and the tool will scan your site and even deliver the report to your inbox. As for keyword cannibalization, pay attention to duplicate issues, site structure, internal links, and anchor texts.

Conclusion

To sum up all of the above, here are the essentials of keyword cannibalization:

1. Multiple pages ranking low for the same query, and whose rankings fluctuate heavily, is a sign of keyword cannibalization.
2. Keyword cannibalization is hard to detect, but with position tracking, it can be done faster.
3. To prevent keyword cannibalization, focus on intent-based keyword optimization and audit your site’s SEO health regularly.

Even with high-quality content, all efforts may go awry with keyword cannibalization issues. This is not something on the surface, and losses may come unnoticed for quite a while. So, stick to thoughtful keyword planning, check SERPs, and audit your content regularly, and keyword cannibalization will never happen.