What Is Local SEO?
Local search engine optimization (SEO) is the process of making your company visible for geographically related searches, specifically within Google’s Local Pack (or map listings). Local SEO helps your company:
- Increase its local online visibility
- Outrank its local competitors
- Generate more organic traffic to your website
- Increase leads and sales from within a specific service area
A successful local SEO campaign is critical for any business alike looking to drive leads and sales from neighboring customers.
How Local SEO Services Help Your Business Grow
There are a few distinct benefits of hiring an SEO company for local SEO services:
- It increases online visibility for local consumers – 97% of people go online to find local services, and 95% of them won’t go past the first page of the search results. Local search engine optimization works to increase your page rankings, therefore increasing your online visibility.
- It increases web traffic, leads, and sales from local visitors – If you’re a local company, getting web visits and leads from users in a different city, state, or country won’t do anything to build your business. With localized SEO, you increase traffic from consumers in your specific service areas, which means you’ll get a higher visit-to-sale rate.
- It makes you stand out from your competitors – Fewer than 50% of businesses currently use local SEO services. What that means for you is a big opportunity to get ahead and stand out in directories, maps, local searches, and social media.
